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$16,980 USD

Seashore No4

www.seashoreno4.co.uk

Appears in Gifts and collectibles , Established businesses, United Kingdom, Medium Business, Business and Franchises under $20,000, Inventory, Highly Profitable businesses, Retail Stores

General description

Seashore No4 was set up in 2015 as an enterprise to help my son, who has autism. The idea was that he could have a business to run once he left school. We chose a nautical / coastal living theme and worked hard to develop a brand and customer base. Selecting quality products that reflected our theme of coastal living. Our social media comprises of posts about the coast, sea life and coastal living design, giving a positive, uplifted image. In 2017 I was nominated and shortlisted for two business awards, one for Online Mum of the Year - Bizmums and the other in the Start Up Business of the year with First Ladies. Through business to business networking with Seashore No4, I met a children's author and my son and her have since collaborated on writing and illustrating a book together. It was published in April 2018 and a second book is due April 2019. My son feels he would now rather continue with the books, rather that the online store. My 'why' for creating and developing Seashore No4 has now changed significantly and although I have enjoyed the business and purchasing products and engaging with customers, my time is now limited as I support my son with his book business.

Financials and traffic

Information taken from Seashore No4 Ltd accounts year ended 30 November 2017. Average profit per month is converted from £683 GBP to USD for this purpose. Overall profit margin is taken from an average of 77 products, and is the average gross profit margin applied to the wholesale price.

Average profit/month

$889 USD

Average overall profit margin

55%

Average number of sales/month

63

Value of inventory

$500 USD

Average Monthly revenue

$753.50 USD

Average Monthly traffic

1,389 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Advertising costs are mainly Facebook and taken as an average of the period year end 30/11/2017.

Expense item

Cost

Shopify plan

$79.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$456.00/month

Inventory warehouse

$1.00/month

Domain

$1.00/month

Inventory

I have run the physical stock inventory down, but the store also includes dropship items for sale.

Located in Ellesmere Port, UK

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

seashoreNo4

Instagram

SeashoreNo4

Pinterest

SeashoreNo4

Twitter

SeashoreNo4

Mailing list

1,035 subscribers

Social media followers

6,696 people

Q & A

Why should someone buy this store?

This is a well developed store with good relationships with both suppliers and dropship suppliers. There is a large social media following that has been grown organically (Facebook 3956 followers, Instagram 1244 followers, 277 followers, Pinterest 1219 Average monthly viewers). The store is fully optimised for Search Engine Optimisation per product and research using SEM Rush and Shopify data has been utilised to develop this. The store also using the valuable, and free Kit resource from Shopify that gives you daily data on sales, trends and options for setting up ads and email campaigns. Kit is incredibly easy to use and a great asset to the business. It has Google Analytics established and Facebook Business Advertising all set up and blogs published. There is a feel good factor about the store and it would suit someone looking to develop a part-time income around raising a family. The hard work of establishing a brand, social media followers and the trial and error of what does and doesn't sell has already been carried out. Although I am not promoting the products at present, it is basically ready to go.

How can the future owner improve the business?

There is still plenty of scope for the business to be developed and grown. Lots of new trends to be explored and added, to the taste of a new owner. Christmas is a particular popular time with customers looking for unusual coastal living gifts and decorations.

What work have you put into the store?

Since 2015 I have worked part time on Seashore No4. Christmas is a very busy time, but I still managed to maintain a part-time working around a family. I have optimised the store, (SEO), taken photographs, designed ads, developed a customer network, used analytics to improve performance and developed the business.

How many hours does it take to run this business per week?

30 hours

$16,980 USD

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