All prices in USD
  • Avg. revenue /month
    $29,101
  • Avg. sessions /month8,262
  • Avg. profit /month
    $756
  • Inventory value
    $60,000

Business Story

Why this business was started

When I was a young mom, all of the elderberry products available in-store were crap. They were filled with refined sugars, contained very small amounts of elderberry and tasted disgusting. I set out to make an elderberry syrup that was organic, naturally-sweetened and, most importantly, one that my children would willingly take. I nailed down my recipe, and eventually started selling to friends and family. I posted about my elderberry syrup in a local parent's group and things quickly morphed into establishing a business with my state, outsourcing production and creating a brand.

The reason of selling this business

This business is incredible. Our products are incredible, the vendors and manufacturers we work with are incredible, and this business will continue to thrive. We've got turn-key operations: contract manufacturing kitchens, a warehouse/shipping space (and employees!) in Seattle, and an incredible customer base with potential to expand both D2C and B2B business!

What's involved in running this business

Production planning/management with commercial kitchens. Raw material ordering with dedicated suppliers. Marketing via social channels, e-mail. Shipping packages to customers (though could outsource to 3PL).

This business was founded: about 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $29,101
    Verified
  • Avg. sessions /month8,262Verified
  • Avg. profit /month
    $756
  • Inventory value
    $60,000
  • Profit Margin2%
  • Avg. sales /month680
Other details about profit: We also sell via Amazon FBA, a few other retail platforms (Faire, Hello Abound) and about 10% of our business comes from wholesale customers.
Total revenue
  • $1,105,823
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 313,971Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1,500
      /month
    • Employees
      $4,500
      /month
    • Domain
      $10
      /year
    • Klaviyo e-mail marketing, softwares
      $615
      /month
    • 5% to Google Ads monthly
      $2,000
      /month
    • Taxes, licensing, legal fees, merchant processing, Cost of Goods Sold
      $21,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Digital transfer brand assets (logos, color schemes, etc), any and all marketing graphics (used on social, e-mails, etc) Can be transferred via Drive, Dropbox, etc. Can also be put on a USB. Access to sites that have our assets/branding can also be shared (Canva, Dropbox)
    • Personal support after sale

      I am happy to consult/train heavily for the first 3 months at 15 hours per week of new ownership. Consult/training includes (but not limited to) initial store setup, transfer of systems, transfer of assets, training, coaching surrounding customer retention, marketing transitions and more.. I am willing to help at a maximum of 5 hours per week after the initial 3 months for the first year of business under new ownership for the remaining 9 months of the first year of ownership.
    • Domain

    • Product photos

      Digital transfer of product photos (300+), Proofs for labels, etc. Can be transferred via Drive, Dropbox, etc. Can also be put on a USB. Access to sites that have our assets/branding can also be shared (Canva, Dropbox)
    • Social media

      Total followers12,000subscribers
    • Suppliers

      Connection to our elderberry farmers in Poland (wild-grown organic elderberries) Backup elderberry source (with stateside warehousing) Honey and maple distributors Co-packer in Tacoma, WA Co-packer in Seattle, WA
    • Mailing List

      12,000subscribers

    Seller‘s Advice

    How to grow this business

    The world of elderberry is ever-expanding. Elderberry product sales are projected to increase by 7% in the next 5 years. With the increased awareness of viral illness and many turning to natural solutions, Seattle Elderberry is poised to provide natural remedies to health-conscious families across the world. We are primarily a direct-to-customer business with an EXTREMELY high retention rate. Acquiring new customers should be the number one goal of a new owner. We have all of the infrastructure (e-mails, social, excellent customer service) to support customers throughout their wellness journeys. We do have some regional wholesale accounts with a large natural grocer, and expansion to more store shelves would be highly advised as our nationwide customer base is always eager to see our products on their local shelves.

    Skills to have

    Solid marketing background, desire to connect with customers, understanding of elderberry and it's incredible properties. Bonus if you've got a good understanding of science and can help customers understand the education behind elderberry's success.

    Share

    HC
    Holly C.Current store owner
    Hello! I'm Holly Cooper- founder and CEO of Seattle Elderberry. I started this business as an accident in 2017 when I started making organic elderberry syrup without the crud for my own family. What started as very small-scale business has grown in to a wellness brand where people come to purchase exceptionally high-quality elderberry products to help their own families stay well. I love sunshine, walks with friends, and connecting people with who or what they might need.

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