All prices in USD
  • Avg. revenue /month
    $2,890
  • Avg. sessions /month8,215
  • Avg. profit /month
    $1,200
  • Inventory value
    $40,000

Business Story

Why this business was started

I wanted to make people smile and remind people they sparkle. Unicorns are magical and kids AND adults love them. The idea came to send (literally) a unicorn in the mail to make someone smile and remind them of good (even during hard times). I did a test run by asking my mom to make the first batch of unicorns. We only had 27 but sold out in a day! That's when I knew we had something here. Since then we've found a way to outsource and also work with other businesses to create unique unicorn boxes.

The reason of selling this business

This is my side hustle. I love the mission of spreading magic. However, I have two other content sites I'm more passionate about (my kids' creative site and food site). I don't have the time to manage all 3 properties and as a result, sales are not at the potential I feel they should be if there was someone operating this store full time.

What's involved in running this business

Posting on social media regularly, sending out emails, fulfilling orders.

This business was founded: about 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,890
    Verified
  • Avg. sessions /month8,215Verified
  • Avg. profit /month
    $1,200
  • Inventory value
    $40,000
  • Profit Margin36%
  • Avg. sales /month80
Other details about profit: There is additional profits if buyer is an affiliate for Amazon or other retailers via affiliate networks like RewardStyle. Our Facebook page was built to be a unicorn affiliate page and can generate up to $300-500 additional income (pure profit) per month by sharing unicorn affiliate products. You can view our FB page to see examples. This is separate from the shop but a nice side additional income. Our engaged FB page of over 362K fans are included in shop sale.
Total revenue
  • $72,243
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 205,399Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $50
      /year
    • Retargeting
      $350
      /month
    • Shipping
      $250
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox
    • Personal support after sale

      Up to 5 hours a week for two weeks via phone, video call, chat. Negotiable and flexible on time needed. I mainly want to make sure the new owner is comfortable.
    • Domain

    • Product photos

      Dropbox
    • Social media

      Total followers380,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      2,300subscribers

    Seller‘s Advice

    How to grow this business

    I've done a good job with marketing and social media. We have over 360K followers on Facebook. We also have amazing videos, photos, media and branding. This is all ready and packaged for someone to take it to the next level.

    An area of growth is working with collaborators and influencers and growing Instagram to propel sales. We have almost 10K followers there but have spent most of our time building our FB audience.

    Skills to have

    Ability to do a great job marketing the product. It already has great branding assets to needs to continue with new products and launches to maintain the premium branding associated.

    Share

    AH
    Agnes H.Current store owner
    I actually run a kids' creative site but am passionate about spreading magic and kindness which was the impetus for staring Send a Unicorn.

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