All prices in USD
  • Avg. revenue /month
    $2,430
  • Avg. sessions /month3,252
  • Avg. profit /month
    $400
  • Inventory value
    $500

Business Story

Why this business was started

I bought this business back in 2020 after it had been in business since 2018. I saw the SEO potential for growing traffic and sales from the listing. I was pretty much right on, and I implemented a simple strategy and doubled the daily traffic and sales numbers within 6 months and they have maintained since then.

The reason of selling this business

I've got too much on my plate after getting married and starting a family. I need to create time in my days to focus on some of my other projects.

What's involved in running this business

  • Processing new orders
  • Talking with suppliers and sending purchase orders to them (free app that does this automatically)
  • Adding new product listings
  • Posting on social media (if you want to)
  • Sending promotional emails to the email list (if you want to)
  • Writing product review articles (if you want to)
This business was founded: over 3 years ago
Time to run this business: approximately 12 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,430
    Verified
  • Avg. sessions /month3,252Verified
  • Avg. profit /month
    $400
  • Inventory value
    $500
  • Profit Margin20%
  • Avg. sales /month20
Other details about profit: Not yet but there's opportunities to do this from the email list.
Total revenue
  • $104,495
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 139,861Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $60
      /year
    • Privy - Email popup campaign (don't need if you don't want)
      $15
      /month
    • AI Messaging App (don't need if you don't want)
      $29
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      100+ JPG/PNG files. Will transfer them to you through a shared Dropbox folder.
    • Personal support after sale

      2 weeks full support then just email if you need something up to 30 days after the sale
    • Domain

    • Product photos

      Hundreds of product and lifestyle photos direct from the manufacturers. I'll transfer these JPG/PNGs with a shared Dropbox folder.
    • Social media

      Total followers213subscribers
    • Suppliers

      I'll introduce you to them all.
    • Mailing List

      675subscribers

    Seller‘s Advice

    How to grow this business

    Add more and more products, especially during the beginning of the year when new products are being released by suppliers. I would continually grow partnerships with dropship suppliers and then eventually move into suppliers who require you to keep inventory. I would start buying advertising space on bigger hunting/outdoors websites. You will need to start forming partnerships with social media creators who could get you consistent content and reach to grow your daily traffic. I would eventually move into a new category like gear or clothing or even affiliate sales through the email list of other people's products or services in the niche. There are tons of ways to grow this business, the hardest part is choosing which path to take first.

    Skills to have

    Good customer service skills to smooth over any shipping issues. Otherwise, you don't need much. Basically the tasks are sending emails and keeping up with new dealer promotions or new pricing and adjusting your product listings accordingly.

    Share

    BP
    Brian P.Current store owner
    Online business owner for 10+ years. I own a few ecommerce stores and manage them under my consultancy. From Chicago - love exploring the city with my wife and boxer-lab mix.

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