All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,220
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I noticed my wife really struggle to find a suitable pair of period-proof underwear and each brand she would purchase was either very expensive or lacked quality.

So we decided to create, design and manufacture our own. We sourced a manufacturer and the process took about 16 months of development before we launched online.

The reason of selling this business

After setting this business up, it was the plan for my wife to take over and run it day to day.

However being a full time mum and with another one on the way she just hasn't been able to focus and spend the time needed on the business.

I have another business that takes up all of my time so we wanted to see the business grow to its full potential!

What's involved in running this business

All of the hard work has been done!

This business is set up to be as automated as possible, all stock is in a third party logistics warehouse in Sydney. All orders via online are then automatically picked, packed and shipped to the customer via the fulfilment company (branded as She is Lunar).

The owners job is to simply work on marketing and sales to grow.

This business was founded: about 1 year ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,220Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin60%
  • Avg. sales /month20
Other details about profit: A big opportunity is wholesale, we just received a first time wholesale order of over $1,000.
Total revenue
  • $9,869
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,092Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • email marketing
    • Facebook Ads
    • Postage to customers (Customer pays most of shipping)

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logos and branding will be included. Via Dropbox
    • Personal support after sale

      The new owner will receive complete support with all aspects of the business to ensure they are confident to take over. Support for up to 2 weeks via phone and video call if needed.
    • Domain

    • Product photos

      All content including professional photoshoots will be included. Via Dropbox
    • Social media

      Total followers1,400subscribers
    • Suppliers

      We will introduce you to our manufacturer to continue the relationship going forward.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Influencer marketing: Due to lack of time we were not able to focus on this but when we did manage to work with influencers, it was very effective.

    Wholesale: We have continued to receive wholesale request for She is Lunar, there is great opportunity for wholesale!

    Paid ads: Again due to lack of time to invest in this, we have ran very limited ads and campaigns. In the month of may with only 1 active campaign we generated over $4000 in sales.


    Jamie P.Current store owner


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