All prices in USD
  • Avg. revenue /month
    $138
  • Avg. sessions /month662
  • Avg. profit /month
    $145

Business Story

Why this business was started

Peaky Blinders is one of the most popular TV shows in Britain and has been gaining popularity in the USA ever since being added to Netflix. As a huge fan of the Peaky Blinders TV show, I tried searching online for a place to buy similar styled clothing at a reasonable price. When my search ended up being fruitless, I decided to build the store myself.

The reason of selling this business

The reason I am selling this site is because I have started another business and would like to invest what I make from this sale into that business.

I stopped operating the business in October last year as I was bugged down with overtime work. I have only renewed my Shopify plan in the last month and haven't been putting any effort into driving traffic to the site.

With Season 5 of Peaky Blinders having just been released (on BBC - not on Netflix yet), I figured that now would be a good time for someone to take advantage of the hype.

What's involved in running this business

  • Fulfilling orders
  • Ordering from suppliers
  • Researching product niches
  • Running advertising campaigns
  • Responding to queries
This business was founded: over 1 year ago
Time to run this business: approximately 5 hours per week

Description

General description

Shelby Tailors sells Peaky Blinders themed clothing. This includes trench coats, blazers, accessories, and of course, the classic Newsboy cap.

Since Shelby Tailors is a dropshipping business, many of the processes are automated and fulfillment is a breeze.

All necessary apps are connected to the store, such as Oberlo, currency converter, and MailChimp.

Contact me for more details.

Why should someone buy this store?

There are many reasons to buy this store:

  • Season 5 of Peaky Blinders has just been released. The show has also been renewed for season 6 & 7, so it has the potential to provide recurring revenue for the next few years.

  • Very low operating time. You can run this store with just 1 hour of work per day.

  • There's a total of 30 products added. Adding new products from Oberlo or AliExpress is very easy and guidance can be provided.

  • The suppliers dispatch orders very quickly and understand and write English fairly well.

  • All products have e-packet shipping and hence shipping time is quite low. There isn't much complaints from customers as the shipping time frame has been clearly mentioned in the product pages as well as in our shipping policy.

  • At the time that I closed operations last year October, the store traffic was in the top 6% of all shopify stores launched on the same week. This is with little emphasis placed on social media marketing and less than $50 of Google Ads per month. There is therefor a huge opportunity to grow social media following and generate sales that way.

  • Average order value is $56.03

  • Top order value - $563.83

  • Company registered as an LLC, so you have the ability to apply for payment gateways such as Stripe or Braintree regardless of where you live.

With Peaky Blinders being renewed for a 5th, 6th and 7th season, the Peaky Blinders craze is only going to increase!

How can the future owner improve the business?

I have done little paid advertising, so most of our growth is organic. I do not have much experience with email marketing and social media marketing, but with Peaky Blinders' huge fan base there is a big opportunity to generate sales by building the Shelby Tailors' social media following.

A lot of purchases were made by customers who were buying the clothing for fancy dress/themed parties. Since most of my high value orders (+$200) came from these customers, there is an opportunity to place emphasis on this point and try to target more similar buyers.

What work have you put into the store?

I've spent time perfecting this business model, and most importantly - I've sourced high quality products at a terrific price. This store is very profitable and has so much more potential.

Traffic and Performance

  • Avg. revenue /month
    $138
    Verified
  • Avg. sessions /month662Verified
  • Avg. profit /month
    $145
  • Profit Margin40%
  • Avg. sales /month10
Other details about profit: I stopped operating the business in October last year as I was bugged down with overtime work. I have only renewed my Shopify plan in the last month and haven't been putting any effort into driving traffic to the site.
Total revenue
  • $2,613
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 12,586Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Google Ads
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Change registration of Shelby Tailors LLC to reflect the new owners.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers160subscribers
    • Suppliers

    • Mailing List

      50subscribers

    Share

    BC
    Brett C.Current store owner

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