Shelbys is a niche boutique supplier of plus size dresses and clothing for women in New Zealand and Australia. Shelby's provides mainly dresses, swimwear and tops along with accessories.
Financials and traffic
The website breaks even on all Facebook and Instagram marketing campaigns. And get a 11% customer return rate. So it has a good customer acquisition rate and just needs persistence and work. I double my money on every item that I drop-ship so the margin is 100%
Average overall profit margin
Average number of sales/month
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Expenses are the basic Shopify and annual domain renewal. Anything I have put into advertising on Facebook has broken even so it is great for customer acquisition.
The store is focused on a great niche, plus size clothing for curvier ladies in NZ. The store has received great interest on social media, (Facebook & Instagram). The store is based on a clean drop shipping model, using the great Oberlo app, all is set up, all you need to do is select your clothes range and select how much margin profit you want to make.
How can the future owner improve the business?
This store just needs someone who is passionate about fashion, clothing and the plus size movement. Every Instagram post and Facebook post receives a great reaction so it just needs someone who is determined to succeed.
What work have you put into the store?
I have a professional web developer and have therefore put a lot of work into the setup of the store and the design of the website. I have also linked the site to a Instagram and Facebook account and link the shops inventory to both social media outlets. I have also setup Oberlo to easily import clothing from AliExpress and drop-ship them.
How many hours does it take to run this business per week?