Shop e-scooters

Because of my passion for game-changing technology that improves lives, I started marketing the website in April 2020. In only 21 months of trading, shopescooters.com has generated over $1.1MM in revenue and has done an amazing job at carrying out its mission: making electric scooters, electric bikes and electric rides the future of transportation and a fun experience for every age group.

Since launching paid online ads, the average Return on Ad Spend (ROAS) has been excellent: 13X ROAS on google and 36X ROAS on Microsoft. Meaning that for every dollar invested on google ads, the website generates $13 back in revenue and a $36 return for every dollar spent on Microsoft ads.

The biggest barrier to entry / start up challenge was onboarding the best manufacturers in the e-mobility sector. As an authorized retailer for top brands like Onewheel, Razor & Segway, the new owner will not have to take the two+ years it took me to get these relationships in place. What's more, I have recently observed increasing barriers to entry with manufacturers enhancing their online partner vetting process. Because shopescooters.com has a proven track record, the website has a clear advantage in terms of establishing future supplier relationships.

With multiple key supplier relationships already secured, the website is an e-rides portal that's primed for rapid vertical growth in the months and years to come.

As an experienced entrepreneur, I run multiple businesses, which has time constraints and opportunity costs associated with that. The decision has been made to look for offers from other internet entrepreneurs who share the passion for changing the mobility landscape by providing consumers with top-notch light electric vehicles (LEVs). I believe Shopify Exchange will deliver the right exit that will enable me to focus on other business initiatives that have recently taken a higher priority, while empowering the new owner to grow the business.

The right buyer will be someone that shares my vision - the demand for light electric vehicles is a long-term trend, not just a fad - and the new owner will also be able to implement social media advertising and leverage email/SMS marketing more effectively. To date, there have been no social media ads run and the website still generated over $1.1MM in revenue. By building off the PPC success of the website - and adding organic channels, social media and email marketing into the mix - the new owner will undoubtedly grow the business to its full potential, making the prospective sale a win-win for both parties.

Daily operations are currently streamlined to approximately 4 hours per day. The task list includes accounting, creating new product listings, adjusting product pricing and PPC campaigns and keeping the communication lines open with the supply chain as well as customer support and fulfillment. From time to time, a deep dive into improving/new listings, exploring opportunities with new and existing manufacturers, trend analysis, etc. will keep me up late, but that’s the fun part!

PPC: The website started google smart shopping campaigns in August 2020 - on average, the site has been getting a fantastic 13X Return on Ad Spend (ROAS), with seasonal ROAS spikes up to 30X. Microsoft ads were implemented in May 2021 and generated an impressive average ROAS of 36X. The new owner should scale up the PPC budget and make other granular PPC refinements to increase conversion rates and ROAS. Please note that all PPC campaigns were paused from Jul - Sep 2021 while the website's product pages were being redesigned.

SOCIAL MEDIA: To-date, I have not spent time building our social media audience or invested in any social media advertising campaigns. Utilizing facebook, instagram and TicToc for targeted ads is a high-growth sales channel that remains 100% untapped.

EMAIL/SMS: Dedicating time to engage the audience with email campaigns using apps like Klayvio will drive incremental revenues. Great opportunity to setup email drip campaigns as well as potentially setting up SMS campaigns. An email drip campaign example would be, "Hi you bought a Razor MX350 for your child's birthday last year, now it's time to upgrade this year to the MX65O".

GIVEAWAYS: Use products for marketing purposes, e.g. influencer marketing and/or giveaways. For example, an entrant would first complete a required action, such as providing their email address or mentioning the Shop eScooters brand on social media. If they win the giveaway, they get the e-scooter prize. An e-commerce giveaway would undoubtedly bring in a ton of new leads, ratchet up the social media following and increase the overall visibility of the website. And because entrants have the chance to win e-rides, they are happy to meet the requirements, making influencer marketing / giveaways an undeniable win-win.

B2B: Business-to-Business sales is an exciting revenue component that has not been developed and is an area that has substantial growth potential, e.g. providing e-mobility solutions for corporates, golf courses, marinas, RV parks, campuses, etc.

ONBOARD NEW BRANDS: As part of the handover, I will help finalize current onboarding negotiations we have with high-end e-mobility manufacturers. There are 3 major brands that we are about to sign up and another 10+ in the pipeline.

In order to scale the fast growth of shopescooters.com, the skills required are mainly the ability to market online using PPC, running ads on social media and knowing how to effectively run email marketing campaigns.

If these three marketing activities are professionally executed in concert, along with actively looking for business customers, then there will be exponential growth for the website in the emerging e-mobility space. Additionally, onboarding new e-mobility suppliers will create a bigger depth and breadth of SKU's, generating incremental revenue.

It's worth underscoring the fact that the website averaged a 13X ROAS on google and a 36X ROAS on Microsoft. This ROAS is a direct result of carrying MULTIPLE leading e-mobility brands in one online portal, shopescooters.com.

The mission for the new owner is to build on the foundation and strength of this business model to "BECOME THE BACKCOUNTRY.COM OF E-MOBILITY PRODUCTS".