I've built this business from the ground up to construct a better life for my daughter and I. The site has been online for about 6 months, with traffic being run to it for about 3 months via facebook/instagram/pinterest/adwords and I've also focused on organic traffic.
Included with this sale are various social media accounts ripe with growth. These include a Facebook business page (500+ likes), Facebook fan page (300 extremely loyal members), Instagram page (550 organic followers, not purchased), YouTube channel (with some original content), Tumblr, Pinterest, and Twitter. Also included is the original domain name as well as a "re-direct" domain name of similar spelling.
It is a drop shipping business model with no inventory and only ePacket deliveries from reliable suppliers.
A majority of the profits have been reinvested into the business thus far. It features a premium conversion friendly theme, various critical time saving apps, original content, and stellar customer service. I've reinvested in giveaways, free gifts, products sent to influencers for reviews, and a variety of other organic and customer centric expenses.
Branding has been a key focus from the beginning. I've placed great emphasis on customer service and creating a brand voice for the company. Focusing on branding has generated a great group of loyal followers, and given a professional appearance to the website as a whole. All of the social media has been grown organically. The site is currently ranking on page 2 in a USA google search of prime keywords for the niche with minimal SEO optimization. SEO is a current focus to raise the rank beyond page 2 as I've seen a lot of organic traffic already and want to encourage that free traffic stream.
I've formed close relationships with various Youtube influencers that have allowed me the use of their videos for advertisements, links in their bio, and public recommendations. There are various interviews in the website blog featuring interviews with the influencers which drives traffic to the site organically through YouTube. I have various winning ad-sets on Facebook with 3.0+ RoaS that are ripe for scaling and many original content videos that are ready for ad creation.
Emails are sent weekly (sometimes 2 x per week) to retain a high open rate, provide value through content announcements, giveaways, and discounts. Our Welcome message has a 50% open rate with a 25% click through. Additionally, I've created automated email notifications on shipping status's, have the app Aftership installed for delivery status updates via email/SMS, and have had stellar response from customers on the communication level of the company in general.
We have a loyal fan base and provide a hobby based business model that customers are passionate about. We have a recurring customer base, with many of them adding to cart as a sort of "wish list", as they're looking forward to their next purchases.
I'm selling the business to pursue other ventures. Dreams of building more businesses, different business models, working in different industries, and time constants have led me to the decision to sell. I feel that the site itself has enormous potential for growth as I've focused on finding a passionate, hobby based, upward trending product and build a brand around it.
Financials and traffic
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|Advertising (ie. Adwords, Facebook ads, etc.)||