sixforgold Boutique

During a career break I decided I needed a new challenge. I have always had a talent for sourcing unique pieces and independent designers and I wanted to initially bring thing designers to the UK and Ireland. However, much of my business goes to the US and further afield in Europe now.

I am a full time VP of marketing for a software company and I don't have time to nurture the business properly at this time.

Shipping orders, social media advertising, sourcing new designers and products.

Sixforgold is an online destination for designer jewelry and luxury accessories from around the world. A carefully curated collection of the finer things launched in 2015.

At sixforgold we value quality over quantity. The pieces you will find when shopping with us have been chosen by us because they are things that we want to buy! We have no love for disposable fashion. All of our jewelry is handmade and in many cases made to order for us. Our goal is to bring you beautiful stylish pieces that you won't find on the high street. Some of the designers we stock are exclusive to sixforgold in the UK and in Europe so you won't find many of our pieces anywhere else! We are constantly looking for new brands and designers that inspire us and our collection will continue to grow as we find wonderful things from around the world to share with you. We want your shopping experience with us to exceed your expectations from the minute you order your new treasure until the beautiful gold package arrives promptly at your door.

sixforgold is a strong brand that was developed in partnership with a design agency. The look and feel of the brand with the professionally developed website has strong potential to grow and develop. There is a large market for providing unique jewelry that is not mass produced as consumers continue to move away from disposable fashion. The foundation to grow and expand this business is in place for the right person to continue its success.

I would say marketing is key .Engage with influencers, run social campaigns and invest in PR. Also, the business could be easily expanded to include clothing and accessories to increase the market an generate more traffic and sales.

I have built the brand from the beginning from concept to execution. Every piece of jewelry we stock has been sourced and hand selected by me. I worked with a professional marketing agency to develop the brand and build the website, additionally a professional photographer to photograph all inventory. All of all orders ship in custom gold packaging adding to the luxurious nature of the brand.

I would invest more time and budget into marketing the business to grow my traffic and awareness. I would also add new designers and inventory and would consider branching out into other small accessories.

If the new owner as a passion for jewelry and style with some online marketing skills they would have what they need to develop this business.