All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month12,033
  • Avg. profit /month

Business Story

Why this business was started

A common topic that generated a tonne of engagement inside of BBQ groups all across Facebook was skull shaped charcoal, however actual skull shaped charcoal was no where to be found. We decided to bring this myth to reality in a niche containing a passionate group of people who love to show off their creations. Skull Charcoal is a product that was already validated before bringing it to market, however it had very little (almost non existent) competition and we were lucky enough to find a charcoal manufacturer willing to co-operate.

Currently the business makes sales through 3 avenues. 1. Organic traffic to our main website (ranked 1 for main key words) 2. We have a partnership with Home Depot and drop ship for them from our warehouse. 3. Paid advertising to a Clickfunnels landing page that syncs orders with Shopify.

The reason of selling this business

Skull Charcoal has always been a side project for us. We own a software business with 2 thriving applications. We've got another one on the way and we can't give this business the time it needs to reach it's full potential.

What's involved in running this business

Managing social media content, emailing subscribers along with a steady flow of organic traffic generates a great amount of sales. The new owner can optionally run ads to take this business to dizzy heights. We have a fulfillment centre in the USA who manages all aspects of fulfillment. Customer support is relatively low for an ecommerce brand of this size and can easily be managed by a part time VA. The only other aspect of management will be to manage stock and ensure enough is ordered in time from the supplier.

This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month12,033Verified
  • Avg. profit /month
  • Profit Margin54%
  • Avg. sales /month213
Other details about profit: Profit fluctuates greatly with advertising and is estimated here. We have invested a lot of money in advertising and this really ended up costing us as we have had some months generate over $10k profit with zero spent on ads. This store generates a lot of organic traffic (100k visits year to date 2020).
Total revenue
  • $129,504
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 336,944Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Paid Apps

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All content generated to date, logo and registered trademark. This sale may include stock depending on when the purchase is completed. The listing price will not be adjusted. Any stock left will be a bonus for an early buyer.
    • Personal support after sale

      We will provide a Skype walkthrough of the entire business flow to make sure you fully understand the process to follow. Following the Skype call we will be on hand via scheduled calls (1 hour a day) or messages to answer any questions for 1 month following the sale of the business to make sure you have all the support you need to run the business successfully. We are currently seeing an increased number of sales, support will be available for any order placed prior to the sale of the business including delivery issues and charge backs. This business has a very low charge back and dispute rate.
    • Domain

    • Product photos

      All images and videos
    • Social media

      Total followers35,000subscribers
    • Suppliers

      Supplier has agreed to be exclusive and was willing to sign an exclusivity contract, however we have not signed an exclusivity contract for our own sourcing benefit.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    We have received hundreds of enquiries from wholesalers and distributors from around the world this year. We have not actively pursued these prospects as we were focussed on a business to consumer model and not experienced with business to business, however the potential for growth here is high with enquires sometimes of tonnes of stock. We have also directed 90% of our marketing to the USA market. There is a big opportunity to expand into Europe and the rest of the world

    Skills to have

    For the right person, this is a huge opportunity as we have done a lot of hard work preparing the business for scaling to the enterprise level. The right buyer will look at the uniqueness of the product, the small amount of competition and large amount of sales and excitement it has already generated, to come up with ideas and a strategy on how they can channel this to take the business to a new level


    Hollie T.Current store owner


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