Skull Lily Company sells skull apparel and accessories. We look for the most unique items to offer to customers. This is mostly dropshipping with a few items that are print on demand. The dropshipping side we purchase from AliExpress. The POD items we use a free app that charges per item printed and shipped, all of the designs are by us. This store does still use Oberlo for importing/exporting, but can be easily switched over to Dropified. I am will to stay on for 4 weeks after transition to assist the buyer. We currently offer products to customers living in the US, Canada, Mexico and a few countries in Europe. We already have automated emails set up. We do use Kit for some marketing, which cuts time spent creating posts and ads. My average monthly profit is fairly low because I had paused the store for a couple of months and I am just not good at staying on top of running a store. Even though it easy and doesn't take a lot of time.
Financials and traffic
Everything in the store is set at a minimum of 25% above my purchase price, some items have a higher profit margin.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
The more you time and money you put into advertising, the more you can profit. I do not have the time right now to stay on top of ads and promoting the store. In order to use FB as your main source of ads, you have to stay on top of all the changes they make and adjust your audiences and ads appropriately. There are a few other costs associated such as a PO Box address, phone number, etc.
This store is already completely set up and has been selling for almost a year. There are approximately 100 products in the store and 30 more ready to add to the store. Adding new products is very simple. The order processing is smooth and takes minutes to complete.
How can the future owner improve the business?
This business would definitely boom with the right kind of time and effort in marketing.
What work have you put into the store?
I have worked to build the store, build a social media following and ensure adequate exposure on Google.
How many hours does it take to run this business per week?
I am a single mother of three daughters. I started this store in part to show my girls how to do something like this so they too can be business owners if they choose. I love skulls and most of these items are things I would own or my best friend would.