- Avg. revenue /month$7,880
- Avg. sessions /month4,101
- Avg. profit /month$2,000
Why this business was started
Snoring is a $100 billion dollar yearly market. I stumbled upon snoring and sleeping products while consulting a notable healthcare brand on conversion rate optimisation. After doing my research I realised that treating snoring is still an underdeveloped market and set out to create a strong brand specialising in snoring and sleeping better. We worked with the suppliers and came with the first iteration of the SleepAero anti snoring device which works by pushing air through the nostrils using two mini fans powered by a lithium ion battery.
After developing the website, started with Facebook ads and had phenomenal success doing $100k revenue in the first year itself. To date Sleepaero has done over $250k USD revenue and over $50k of profit with majority of sales coming in 2019.
The reason of selling this business
I had to shift my focus towards Official Factory, my fashion startup (currently doing $1million+ a month ) and I'm just looking for someone who can take this brand to it's full potential.
Snoring and sleeping started out as a passion project which ended up growing so big that it started taking a lot of my attention. I can't divide my attention between my fashion label and the Sleepaero brand as well and as a result have decided to sell it. The brand Sleepaero is strong and can be scaled to new heights by venturing into the entire Sleep niche and this is what the buyers should be after. The price quoted is commensurate of the fact that the brand is strong along with successful track record of the products.
What's involved in running this business
Virtual Assistant - One - Fulfilling orders, answering customer queries, managing social profiles, research.
Copywriter (Optional) - For writing product descriptions, ad copies and mail content. You can also do it yourself.
Graphic Designer (Optional) - I usually use [REDACTED] for my graphic needs. You can use fiverr if you want to outsource or find a full-time graphic designer.
Paid Ads - I would strongly suggest doing it yourself.
Content Marketing - Hire 1-2 content writers from freelancer at a cent a word and get them to write 1000 word content every 3rd day.
Traffic and Performance
- Avg. revenue /month$7,880Verified
- Avg. sessions /month4,101Verified
- Avg. profit /month$2,000
- Profit Margin25%
- Avg. sales /month100
- Shopify plan
- Landing Page Software
Physical inventoryNot Included
Logo and branding assetsWill transfer the Logo file along with banner images and advertisement graphics in a ZIP file.
Personal support after saleWe will do a 30 minute call where I will go over the growth plan, introduce to our supplier (who stocks and ships as well), share basic communication templates. Regarding refunds and chargebacks, we haven't received any in last 365 days. For the purpose of this sale, any chargebacks or refunds from existing orders occuring in 30 days after the sale will be borne by me.
Product photosWill transfer the Product images in a dropbox file.
Social mediaNot Included
How to grow this business
In my opinion SleepAero has the potential to be around a $10M USD brand in the next 3-5 years depending upon execution levels. Here's what I would do to grow it from here:
Content Marketing - Having gained considerable growth through paid advertisements, the next frontier to capture would be content marketing. Publish frequent and contextual content for your audiences i.e. people who snore or have trouble sleeping. Not only will it help engage your audiences, it will also pay off in google organic traffic as well as branding.
Email Marketing - With over 4000 orders and 10,000+ Email list, there's huge value to be unlocked by engaging subscribers over email. Send them daily dose of helpful content, funny stories, testimonials, holiday sales etc. This will help build consistent revenue besides organic traffic.
Re-energise Social - Create new social profiles on Facebook, Youtube, Pinterest, Instagram and post regular content to grow your followers.
Paid advertisements - Restart paid advertisements to Google Shopping, Facebook, Google search, Bing ads to drive highly converting traffic quickly.
Introduce a new range of products - I can put you in touch with suppliers who can whitelabel whole new range of products from cpap supplies to anti snoring products and ship it directly to your warehouse or customers on your behalf.
As you grow, you will be able to unlock new value channels in terms of recurring customers, word of mouth publicity and virality.
Skills to have
- Hiring and managing a remote team of VAs.
- Running paid advertisements on Google/Facebook.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.