All prices in USD
  • Avg. revenue /month
    $4,799
  • Avg. sessions /month1,947
  • Avg. profit /month
    $4,439

Business Story

Why this business was started

I started Social Distancing Hat in March because I was worried that my family and friends would not remember to stay a safe distance from people during the pandemic. I also thought it would be a stylish and relevant statement to wear in public, and remind other people to keep their distance. Because I have a good salary already with my career, I decided to donate all profits from this side project to Meals on Wheels.

The reason of selling this business

I work a demanding full time job in tech. I started this on the side, planning to spend an hour or two a week on it and sell at most 100 hats. When things took off and we surpassed 1,500 hats sold in little more than a month (March-April) I decided to cut off all sales as it was becoming too demanding to deal with the customer inquiries alongside my actual job. I want to pass the torch to someone who actually has ~5-8 hours a week to help this grow and can become personally successful with the success of this business. It’s really straightforward.

What's involved in running this business

There are three parts to running Social Distancing Hat: (1) Free promotion via news outlet outreach and social media influencer partnerships, (2) integration with a cheap manufacturer/shipper to handle all orders for you, (3) dealing with standard customer inquiries and order changes. You can also innovate by introducing new products related to Social Distancing, as we have with our Indoor Voices and super successful Dr. Fauci hats.

We also have an Instagram Checkout enabled account which is included, allowing people to purchase directly on Instagram which has driven substantial sales. These are mostly limited to top brands right now, so this is special!

This business was founded: 10 months ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,799
    Verified
  • Avg. sessions /month1,947Verified
  • Avg. profit /month
    $4,439
  • Profit Margin36%
  • Avg. sales /month1,136
Other details about profit: I artificially cut off all inventory on April 27 when my actual job became demanding and I didn’t have time to run Social Distancing Hats anymore. Average monthly traffic and revenue would have sustained their levels had I not done this. *If you calculate average profit for the time we had sales open, it was $14,818.
Total revenue
  • $47,985
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 19,470Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $6
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      PDF, JPG, PSD, Illustrator–whichever you'd like for all logos and product images! Assets will be sent via your preferred method (email and Dropbox).
    • Personal support after sale

      I will provide support over email for ongoing questions and 1 hour of video chat per week for a month to help you get going.
    • Domain

    • Product photos

      I have photos from 20+ customers wearing hats. I also have professional product photos. All included in transfer and great for running social channels.
    • Social media

      Total followers527subscribers
    • Suppliers

      Printful account. Can easily find a better drop shipper though.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    In the two months I had the store open, I found it easy to go from $0 to $50k in revenue. My recommended playbook which you could easily duplicate with time to get this to $200k+ would be (1) find a cheaper supplier than Printful to profit an additional $10 per hat sale (right now we profit $10 per hat, you can get this to $20 easily), (2) reach out to more Instagram accounts to promote your hat in exchange for free product (one post drove $12k for us), (3) occasionally offer new hats or product types to unlock new revenue streams (we did this twice for $20k incremental sales). We've been covered by New York Magazine, Politico, Women's Wear Daily, and more–there's demand for this stuff!

    Skills to have

    No skills necessary. I am not technical or a designer, just used free tools easily accessible to all.

    Share

    MR
    Matthew R.Current store owner
    I work in tech in the SF Bay Area. I love hanging out with friends, eating great food, and hiking on the weekends!

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