- Avg. revenue /month$1,368
- Avg. sessions /month4,042
- Avg. profit /month$500
- Inventory value$19,860
Why this business was started
Started in the Fall of 2018, SoloWomen was created and "dedicated" (e.g. Solo in Spanish means Only) to helping women look their best while achieving their health and wellness goals. Womens activewear, especially the well known brands, are expensive so there is an opportunity to provide high quality activewear at affordable prices. The demographic market is also very broad, ranging from 18 to 65 so you can target different segments with different products. Our primary market is 24 to 45, from fit moms to personal fitness trainers and those just starting their fitness journey.
The reason of selling this business
My mother passed away in February so taking a break to address personal family priorities and help my father.
What's involved in running this business
Business requires active management (e.g. strategy, marketing, sales, product selection, procurement, vendor management, inventory, order fulfillment, customer service and support, etc...) This is a real business that requires work, dedication and consistent attention. While it may seem like orders just automatically come in monthly, many hours were spent to achieve consistent sales.
Traffic and Performance
- Avg. revenue /month$1,368Verified
- Avg. sessions /month4,042Verified
- Avg. profit /month$500
- Inventory value$19,860
- Profit Margin40%
- Avg. sales /month60
- Shopify plan
- Inventory warehouse
- Social Media
- Office Supplies, Telephone, Insurance, etc
Logo and branding assetsI will provide digital files (via email) of all SoloWomen logos.
Personal support after saleI will provide general consultation for new owner up to 30 days after sale via video conference and / or telephone. I will provide my personal mobile number and email address to new owner. I will also take care of any chargebacks and order refunds for 30 days after sale.
Product photosProduct photos are used with the permission of the respective supplier. New product photos are obtained via suppliers website and posting of product images must adhere to vendor requirements for posting. All other product images on site are included with the sale.
SuppliersWill introduce to primary product suppliers and partners. New owner will need to set up new accounts with each to continue relationships.
How to grow this business
Scale current marketing activities with additional capital and leverage influencer marketing strategically. Identify additional business to business customer referral marketing opportunities as this is my most cost effective customer acquisition method. Continue to work on lowering customer acquisition cost (currently $15 to $30) and increasing average order value (currently $30 to $50). Annual value of a customer is approximately $150 (3x to 4x sales) and lifetime value is approximately 3 to 5 years ($500). Continue to leverage / expand on email marketing list, repeat customer monthly rate is currently 10%.
Skills to have
Prior Shopify store experience and Social Media Marketing desirable but not required.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.