All prices in USD
  • Avg. revenue /month
    $1,368
  • Avg. sessions /month4,042
  • Avg. profit /month
    $500
  • Inventory value
    $19,860

Business Story

Why this business was started

Started in the Fall of 2018, SoloWomen was created and "dedicated" (e.g. Solo in Spanish means Only) to helping women look their best while achieving their health and wellness goals. Womens activewear, especially the well known brands, are expensive so there is an opportunity to provide high quality activewear at affordable prices. The demographic market is also very broad, ranging from 18 to 65 so you can target different segments with different products. Our primary market is 24 to 45, from fit moms to personal fitness trainers and those just starting their fitness journey.

The reason of selling this business

My mother passed away in February so taking a break to address personal family priorities and help my father.

What's involved in running this business

Business requires active management (e.g. strategy, marketing, sales, product selection, procurement, vendor management, inventory, order fulfillment, customer service and support, etc...) This is a real business that requires work, dedication and consistent attention. While it may seem like orders just automatically come in monthly, many hours were spent to achieve consistent sales.

This business was founded: over 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,368
    Verified
  • Avg. sessions /month4,042Verified
  • Avg. profit /month
    $500
  • Inventory value
    $19,860
  • Profit Margin40%
  • Avg. sales /month60
Other details about profit: All sales made via Shopify Sales Channels
Total revenue
  • $42,413
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 125,304Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $14
      /year
    • Apps
      $202
      /month
    • Social Media
      $500
      /month
    • Office Supplies, Telephone, Insurance, etc
      $150
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I will provide digital files (via email) of all SoloWomen logos.
    • Personal support after sale

      I will provide general consultation for new owner up to 30 days after sale via video conference and / or telephone. I will provide my personal mobile number and email address to new owner. I will also take care of any chargebacks and order refunds for 30 days after sale.
    • Domain

    • Product photos

      Product photos are used with the permission of the respective supplier. New product photos are obtained via suppliers website and posting of product images must adhere to vendor requirements for posting. All other product images on site are included with the sale.
    • Social media

      Total followers2,250subscribers
    • Suppliers

      Will introduce to primary product suppliers and partners. New owner will need to set up new accounts with each to continue relationships.
    • Mailing List

      1,900subscribers

    Seller‘s Advice

    How to grow this business

    Scale current marketing activities with additional capital and leverage influencer marketing strategically. Identify additional business to business customer referral marketing opportunities as this is my most cost effective customer acquisition method. Continue to work on lowering customer acquisition cost (currently $15 to $30) and increasing average order value (currently $30 to $50). Annual value of a customer is approximately $150 (3x to 4x sales) and lifetime value is approximately 3 to 5 years ($500). Continue to leverage / expand on email marketing list, repeat customer monthly rate is currently 10%.

    Skills to have

    Prior Shopify store experience and Social Media Marketing desirable but not required.

    Share

    KC
    KEN C.Current store owner
    In 2013, I Founded Carrasco Sports Gear LLC, a California based apparel company. My roles include Business Owner, Chief Executive Officer and General Manager of business operations. I'm responsible for strategy, marketing, sales, product selection, procurement, vendor management, production, inventory, customer service and support. I independently operate the eCommerce website (ShopSoloWomen.com) and manage all of my social media marketing (e.g. Google Shopping, Facebook, Instagram, Pinterest, Youtube, Twitter, Snap Chat, Tik Tok)

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