About the seller:
Name: Ecom Resource Agency
Location: Charlotte, NC
Background: New startup founded in January. We buy, fix, and sell ecommerce websites and find buyers looking for a ready built store.
[REDACTED] is a cosplay/gamer apparel and accessories Shopify dropshipping store. We originally aquired the business as a general cosmetics store. We took the website over in early February, totally rebuilt and rebranded the store, set up a succesful FB ads campaign and then put it up for sale.
The business model is VERY simple just like any dropshipping store. We advertise products on Facebook and Instagram. Once someone purchases the items on our store, we relay the purchasers info to our wholesalers and they ship the product to the buyer. We never touch inventory, and with the products we focus on, have very little customer service issues.
The only campaign we have running right now is a FREE + Shipping campaign on Facebook. In a nutshell, the consumer sees an ad on facebook advertising that we are giving away 1000 FREE necklaces, just pay shipping & handling. When they go redeem the necklace they are required to pay a small shipping and handling fee of roughly $7. Our cost for the necklace is just over $3, leaving us a rough profit margin of $4. We are currently averaging 3-5 sales/day and only spending $5/ day on ads. We started the campaign in the middle of February and have seen consistent sales after 3 days. Another really important note, every person that initiated a checkout has to enter their email and automatically subscribes to our email list (unless they manually opt out). We have a great foundation for an email list of a very targeted audience.
The time required is totally relevant to what you want the business to be. You could buy this business, let the campaign we have running continue on autopilot, spend 10 minutes a day fulfilling orders, and see a potential of an extra $150/month. My personal opinion, this store is a perfect foundation for someone wanting to learn how to become a digital marketer. This site is perfect for someone wanting to fast forward 4 months of niche testing, store building, optimization, etc. and get to the important stuff like advertising and generating profits. Somone could easily take this store, enroll in one of multiple training orginizations and hit the ground running. Time needed there would range 10-15 hours a week.
The big campaign we have going right now is stricly on Facebook. We do have a very active Instagram page, but haven't done a ton of marketing there. With Facebook, we developed a FREE + Shipping strategy that has really hit a stride both monetarily and social media engagement wise.
What is being included in the sale?
-Sales ready, niche specific, fully optimized store - Est Value: $500 -Unique Domain Name - Valued by GoDaddy at $660 -Social Media Accounts Facebook (190+ likes) Instagram (230+followers) Est Value: $200 -Targeted Email list of 130+ Subscribers - EST Value: $150 -FREE 7 day training where we will walk you through everything from setting up emails, fulfilling orders, setting up training resources and anything else that will help you launch successfully! - EST Value: $500
This website & brand have a lot of potential. The gamer/cosplay niche is very passionate, large, and highly engaged. The right person with adequate knowlege of gaming and cosplay could easily position Soul Confidence as the Premium go to store for anything cosplay or gamer related. We were able to produce profit with relative ease. There is huge opportunities to utilize Instagram and Shout out marketing as well.
Why is the business being sold?
We aquired this business as a test sight to see if our business model could work. We wanted to see if we could take a store, rebrand it to a specific niche, generate a small profit, and sell the store. In all honesty, we don't know a ton about cosplay or gaming and would love to sell the store to someone who does and really see what they can do with it. Our plans are to take the money from the sale of this store and buy a couple more stores in different niches.
We are happy to provide 7 days of Free training to the person that buys the store. We will walk you through all of the ABC's and 123's of the business making sure you get the store running efficiently. Also, post 7 days, We will plug you into some additional FREE training from industry experts. There they will walk you through step by step how to take the business to the next level.
Financials and traffic
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