All prices in USD
  • Avg. revenue /month
    $20,610
  • Avg. sessions /month7,446
  • Avg. profit /month
    $8,000
  • Inventory value
    $40,000

Business Story

Why this business was started

4Ocean fits with our environmental ethics, and we decided to provide a place to purchase or subscribe in the UK without having to go through the rigmarole of import tax and duty.

The reason of selling this business

Medical issues in our family mean that we don't have the time to realise the full potential of Soul Hippy, and we'd rather it were a success for someone with the time to invest than not expand due to our unavailability.

What's involved in running this business

Supplier relationships, maintaining stock, some fulfilment (though we've moved a lot of stock to Huboo for automated fulfilment). Advertising and marketing, social media.

This business was founded: over 3 years ago
Time to run this business: approximately 12 hours per week

Traffic and Performance

  • Avg. revenue /month
    $20,610
    Verified
  • Avg. sessions /month7,446Verified
  • Avg. profit /month
    $8,000
  • Inventory value
    $40,000
  • Profit Margin35%
  • Avg. sales /month450
Other details about profit: Profit margin increases with sales.
Total revenue
  • $845,000
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 305,293Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $75
      /month
    • Domain
      $10
      /year
    • Recharge, Adobe Stock, Reviews.io,
      $140
      /month
    • Google Ads
      $450
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All photos that have been licensed through Abobe Stock are stored in the Adobe cloud and are available for re-download. On request they can also be supplied as JPEG files in a zipped folder via the WeTransfer secure file transfer solution. Internal graphics files will be transferred in a zipped folder via the WeTransfer secure file transfer platform. These are vectors of the company logo and tagline in a number of formats (white on green, green on white, white transparent, green transparent) and will be provided as Sketch files (on request they can be provided as Illustrator or Photoshop files). A wooden sign celebrating the 3 year partnership with 4Ocean will also be provided.
    • Personal support after sale

      Direct 1 to 1 support to be arranged with purchaser to explain supplier relations, systems, support and fulfilment. 1 month email support with 24 hour response time. Thereafter additional month of email support with 48 hour response time.
    • Domain

    • Product photos

      All product photos are as provided by suppliers and are currently stored is Shopify. These can be provided in PNG or JPEG format as a zipped archive and shared via the WeTransfer secure transfer service. An ongoing subscription to Adobe Stock will also be provided which has 120+ image credits.
    • Social media

      Total followers1,150subscribers
    • Suppliers

      The main relationship is with 4Ocean as it involves grandfathered pricing (20% lower than the usual wholesale price) unavailable to new retailers.
    • Mailing List

      1,250subscribers

    Seller‘s Advice

    How to grow this business

    Increase focus on social media advertising/influencers, with a focus on young, socially responsible individuals, outdoors interests and water sports.

    Share

    JA
    Jon-Paul A.Current store owner
    Soul Hippy was started in 2018 as an retailer of 4Ocean in the UK, and then grew to stock a number of other sustainable and environmentally friendly products.

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