Soul Malas

**PLEASE NOTE - THE REVENUE THAT SHOPIFY IS SHOWING THIS STORE IS INCORRECT. SINCE I USE APPTRENDS AS PART OF THE SOFTWARE STACK, IT DOESN'T COUNT THE SALES IN THE SHOPIFY DASHBOARD. PLEASE REST ASSURED, I HAVE ALL THE DOCUMENTS BACKING UP REVENUE AND P&L STATEMENTS FROM MY BOOKKEEPER.

AT THE TIME OF THIS WRITING, IT'S DONE $292,000 REVENUE SINCE APRIL 2019.

I'm passionate about this niche. I'm quite into yoga and meditation myself and saw myself working with physical products in the same niche. Because I'm passionate about the niche, I paid very close attention to my customers and it's been paying off, having a 4.5 customer satisfaction score on Facebook. It pays long term to enjoy the niche that you start a business in.

I'm working on my now 'main' project which is in an information product in a completely different niche. I don't have the time or energy to devote to growing this business, as it does deserve. On autopilot now, I can make consistent $7-10k profit, with just around 15-20 minutes of management per day.

At this point, I have a VA taking care of all order fulfillment and customer service. I barely have to manage her, she's great and very easy to work with. She works about 20 hours per week.

Other than that, I test new products and build out the funnels for them. I'm hands on when it comes to the marketing component, but that can be easily outsourced as well.

This is an e-commerce store in the spiritual jewelry niche started in March of 2018. It currently includes two revenue sources, our monthly subscription box (Currently 300+ monthly subscribers paying $34.95/mo. Then we have a few very profitable funnels that have a nice 25-35% profit margin.

This sale includes all brand assets, including but not limited to domain, store, data, facebook ads account/pixel, social media accounts.

Growing demand in the niche, worldwide marketplace and a great head start with data. In 2019, we spent approximately $150,000 on advertising the business. We now are nearing the 10,000 customer mark. A lot of time equity was put into this store to give it the momentum of where it's at today in just under a year.

Plus, as a professional digital marketer I will spend time with the buyer going over which strategies worked well and my opinions of how I would move the business forward.

The future owner can spend time optimizing the storefront and user experience. There is a ton of new products from the supplier that you may want to add as well. Product margins are very nice, especially if you decide to buy in bulk at some point in time.

Instagram influencers is a major channel that I have not yet tested.

Built from ground up with everything from store front, social media and customer journey.

I would definitely start to leverage Google ads and Instagram influencer marketing. There is a ton of room to scale the business further, especially on the continuity portion (monthly subscription boxes) of the business.

Intermediate general digital marketing skills suggested.

**PLEASE NOTE - THE REVENUE THAT SHOPIFY IS SHOWING THIS STORE IS INCORRECT. SINCE I USE APPTRENDS AS PART OF THE SOFTWARE STACK, IT DOESN'T COUNT THE SALES IN THE SHOPIFY DASHBOARD. PLEASE REST ASSURED, I HAVE ALL THE DOCUMENTS BACKING UP REVENUE AND P&L STATEMENTS FROM MY BOOKKEEPER.

AT THE TIME OF THIS WRITING, IT'S DONE $292,000 REVENUE SINCE APRIL 2019.