All prices in USD
  • Avg. revenue /month
    $205
  • Avg. sessions /month66,601
  • Avg. profit /month
    $205
  • Inventory value
    $999

Description

General description

If you love Essential Oils and Natural Products, then the Southern Zoomer Brand is for you! There is MORE FOR SALE THAN JUST A SHOPIFY STORE.

Here are the ASSETS AND WHAT IS INCLUDED IN THE SALE when you buy our Store and our Brand...a Virtual DFY Turn Key Business...

=> Aged Shopify Store & 3 Aged Wordpress Sites ==>Shopify Store Theme is "Minimal" Enhanced with Marquee Banner => Custom Domain & 2 Sub-Domains => Established Email Accounts => Wordpress Website for Natural Products with a Blog full of content => Wordpress Wholesale Website - Products listed => Wordpress Website for Survival Products with a Blog full of content => Aged Amazon Seller Central Account (Selling in Health & Personal Care & Beauty Categories since 5/16/2013) - Stellar Account Health & 4.7 Star Review Rating => Professional Logo => Private Label Products (all Packaging Details, Product Labels, Product Images, Product Videos, Product Banners & Store Banners, Pre-made Customer Package Inserts) => Ebook Product Guides For every private label product => Access to 1 of the largest Essential Oil, Cold Pressed Oil & Health Suppliers in the USA with Liability Insurance through Supplier => Complimentary Dropshipping Products through Oberlo App. with modified images => Aged Amazon Affiliate Account with Complimentary Amazon Affiliate Products installed in Store through Spreadr App. => Email List on MailChimp Platform with 2163 Subscribers and growing everyday. => Great Reviews on Amazon and Shopify Store => Social Media Presence on Facebook, Pinterest, YouTube, & Twitter ==> Southern Zoomer Facebook Followers = 433 Link - [REDACTED] ==>I Love Essential Oils Followers = 116 Link - [REDACTED] ==> Pinterest Followers = 14,845 Followers + 5.1M monthly viewers + 48,331 Pins Link: [REDACTED] ==> YouTube Subscribers = 318 Link: [REDACTED] ==> Twitter Followers = 64 Followers Link: [REDACTED] ==> Tumblr Account = 14 Followers Link: [REDACTED] => Fiverr Resource for posting Social Media Content - Has been with me since 6/1/2015 posting content. => Repeat Customers = 40 in Shopify Store. Also, repeat customers on Amazon but no stats., just review of orders. => Customer Lists consisting of thousands of names, addresses, emails and products purchased to continue marketing.

For a more thorough review of the business I have created a Powerpoint Video I will share with serious inquires. Contact me via the site.

Why should someone buy this store?

There is so much potential with this Store and on Amazon as the Baby Boomer market is HUGE! Conducting just a little research will show you this generation has a lot of money to spend on keeping themselves young and fit.

All of the components for an online ecommerce business are established within the Store and on Amazon, i.e Keyword Research for what people are searching, SEO optimized product pages and Amazon listings, etc.).

Plus, there is already tons of content that is indexed and ranked on Google for many of the "How To" Videos and DIY Recipes.

Essentially, I have done all the hard work and time consuming tasks. You just have to focus on sprinkling more content on the website and across social media platforms. I would do this through targeting the audiences that are interested in Natural Products and Essential Oils as well as Baby Boomers and re-targeting them with Facebook Ads, YouTube Videos and pinning Images to Pinterest.

How can the future owner improve the business?

Begin running consistent paid advertising on Facebook (I have a huge custom audience built from Facebook Insights of over 13M people) that could be targeted with product ads.

Add complimentary products like other essential oils or cold pressed oils. Also, add accessories like more diffusers, necklaces, bottles, etc. through Oberlo that are complimentary to the private label products.

Continue adding DIY Recipes to the Blog, which are auto-posting via a Wordpress plugin to all social media platforms.

Create DIY YouTube Videos to build up a following on this untapped social media channel.

What work have you put into the store?

=> Enhanced the free "Minimal" Theme by hiring a programmer to create a Marquee Banner to advertise discounts and new product launches. . => Added Videos to all Private Label Products. => Conducted keyword research and optimized all product pages with what people are searching on Google and YouTube. SEO app. shows "Perfect Score". => Connected to Mailchimp to send Abandoned Cart Messages as reminders to those that abandon their cart. => Implemented Mailchimp's Product Re-targeting Notification feature so 24 hours after someone views one of our best selling products they get an email inviting them to come back. => Added 'Happy Email' app and customized with logo and personal message to send to everyone who makes a purchase in the Store. => Incorporated the 'Login with Amazon' app so that potential customers could use their Amazon log-in credentials instead of creating another account. => Implemented the "Privy" app with custom message to offer anyone with exit intent a pop-up message to sign up for a special discount code. This also adds the visitor to our email list to market in the future. => Implemented the "S Loyalty" app and created a Loyalty|Rewards Program for customers who send referrals. => Implemented the "Sales Pop" app to pop up recent purchases to show social proof. => Implemented the "Smartsupp" free live chat app for visitors to communicate with us on product questions or navigating through the site. => Implemented the "Social Autopilot" app to publish new products to social media platforms. => Implemented the "Spreadr" app to incorporate Amazon affiliate products that are complimentary to our private label and dropshipping products. => Set up 'Stamps.com' app so that when labels are printed for store orders or Amazon Fulfilled by Merchant orders, they are automatically confirmed with tracking details and an email is sent to the customer. => Implemented the "Yotpo Reviews" app for product and site reviews. Customized to compliment store and trigger emails after purchase to encourage reviews.

This business was founded: over 5 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $205
    Verified
  • Avg. sessions /month66,601Verified
  • Avg. profit /month
    $205
  • Inventory value
    $999
  • Profit Margin13%
  • Avg. sales /month171

Other details about profit: =>Average profit/month and overall profit margins are based on Revenue, Expenses & Operating Expenses for 1 year from 10/17/2017 thru 10/16/2018. Shopify For the 1 year period averaged approximately 4 orders/month without any paid advertising. Store Average Order Value = $30.17 Amazon: For the 1 year period averaged approximately 160 units/month with no Amazon sponsored Ads. Amazon Average Order Value = $15.06

Last 4 years revenue
  • $10,459
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 3,396,701Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $53
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $64
      /month
    • Domain
      $25
      /year
    • MailChimp
      $30
      /month
    • No Paid Advertising Currently
      $1
      /month
    • Stamps.com
      $15
      /month
    • Customer Service Number
      $1
      /month

    Sale Includes

    • Physical inventory
    • Logo and branding assetsAll branding assets will be zipped up and emailed to new owner.
    • Personal support after saleI'm happy to provide training and any explanations via video or phone about the store or Amazon Seller Central to the new owner for a period of 3 months.
    • Domain
    • Product photosAll product photos will be zipped up and emailed to new owner.
    • Social media
      Total followers15,790subscribers
    • Suppliers
    • Mailing list
      2,163subscribers

    Seller‘s Advice

    How to grow this business

    If I were keeping the business, here are some of the tasks I would perform over the next 5 years to grow the business... 1. Add complimentary products such as more private label essential oils and cold pressed oils plus bottles and containers to create DIY products from the dropshipping app Oberlo. I would increase the # of Units purchased a month from private label supplier to obtain a higher discount on product. 2. I would create more videos with healthy recipes using our products and consistently post on YouTube to build the channel and push traffic to the store. 3. I would also begin running YouTube Ads as the cost per view is very inexpensive and this is an untapped market. 4. I would hire someone that could pin images of our products and DIY content as Pinterest has turned out to be a terrific traffic source for store orders. 5. I would create a Facebook Messenger Chatbot to build a list to market. The Chatbot would have automated FAQ's about our products, how to contact us and links to shop and to download product guides. I would slowly phase out email marketing and begin using the chatbot to communicate new product offerings, discounts on special holidays as the open rates are as high as 84% and the click through rate is around 28%.

    Skills to have

    I would say social media platform knowledge, running Facebook & YouTube Ads and creating Videos would be good skills to possess. Also, if you are going to offer private label products, you will need to make sure to include all costs associated with the product to ensure profitability and keep a close eye on fees associated with selling on Amazon.

    Share

    SB
    Susan B.Current store owner
    Since 2010, I have owned a marketing agency helping small businesses generate leads and sales. I started this ecommerce store in 2014 because I saw a need to help baby boomers use alternative health products to remedy everyday ailments we feel when we age. And, to save on healthcare costs since premiums were spiraling out of control. My reason for selling the Brand... Between a growing marketing agency and caring for my father, who was diagnosed with Thyroid Cancer, I have little time to give this awesome brand much attention.

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