All prices in USD
  • Avg. revenue /month
    $2,728
  • Avg. sessions /month2,939
  • Avg. profit /month
    $1,183
  • Inventory value
    $1,300

Business Story

Why this business was started

Sparkle Rock Pop was created in October of 2016, since then the company has achieved great success in terms of all-around growth. Over the past 2+ years everything has been on a steady incline - sales, website visitors, 5-star customer reviews. There was also a focus on diversifying sales platforms - Sparkle Rock Pop also can be found Amazon (with 5-star customer ratings).

It was always the goal and focus to create a fun and safe place where customers can learn to grow spiritually, surround themselves with inspiration and have fun at ALL times! Sparkle Rock Pop is not only a store, but it is also a place where you can find a wealth of information.

The reason of selling this business

I've decided to go back to school to get a masters degree in Clinical Psychology. Sparkle Rock Pop was started as a side business and while I love SRP deeply, I simply do not have the time needed to grow it successfully as I go to graduate school.

What's involved in running this business

Fulfilling orders, ordering from suppliers, customer service, marketing and social media accounts, content writing (blogs, newsletters), product photography, and more.

This business was founded: almost 3 years ago
Time to run this business: approximately 6 hours per week

Description

General description

Sparkle Rock Pop (SRP) sells a range of natural crystals, wellness-related tools like candles, jewelry, stationery, journals, sage and sprays and other fun miscellaneous goods such as party decor and balloons and smoke fountains on the website sparklerockpop.com and Amazon. SRP also contains a wellness blog with over 150 articles.

Why should someone buy this store?

SRP is a fully functional Shopify Store with an upgraded theme. SRP has handled all aspects surrounding merchandising, product photography, content development, and customer service. The foundation has been built and now it’s time to grow. There have been over 150 blogs written about inventory and wellness trends to help with SEO and plug-in product photography and hyperlinks. As for social media, all of the accounts have a strong following with decent interaction. Current numbers are - 10K followers on Instagram, 202k monthly viewers on Pinterest, and 490 Facebook page likes. The Pinterest account is a valuable asset as it has consistently brought in large amount of visitors to the website. In 2018, Pinterest brought 16,434 visitors to the website and 15% off sales. The Amazon store is another very valuable asset. Amazon sales accounted for 53% of total sales in 2018.

How can the future owner improve the business?

I would focus more on marketing the company. There has been limited, but successful paid advertising on Amazon. Lots of potential to become active on Google Adwords. Organically, the top selling items have been crystals and smoke fountains. I have used this data to gear the marketing and social media accounts towards women who are in the age range of 18-55 who are interested in self-care, crystals, meditation, home decor, photography, travel, and healthy living. Top markets include: Los Angeles, New York, Dallas, Chicago, and Houston. Since Sparkle Rock Pop is my side business I have never had an adequate amount of money to play around with advertising. Because of this, I have tried to make sure that customer communication has been a priority and they receive 5 star service.

What work have you put into the store?

Sparkle Rock Pop is a fully functional Shopify Store with an upgraded theme.

SRP has handled all aspects surrounding merchandising, product photography, content development, and customer service. The foundation has been built and now it’s time to grow.

There have been over 150 blogs written about inventory and wellness trends to help with SEO and plug in product photography and hyperlinks.

As for social media, all of the accounts have a strong following with decent interaction. Current numbers are - 10K followers on Instagram, 84.5k monthly viewers on Pinterest, and 490 Facebook page likes.

The Pinterest account is a valuable asset as it has consistently brought in large amount of visitors to the website. In 2018, Pinterest brought 16,434 visitors to the website and 15% off sales.

The Amazon store is another very valuable asset. Amazon sales accounted for 53% of total sales in 2018. The Amazon account consistently brings in ~130 orders every 30 days and has a 4.9-star customer rating. The longevity of an Amazon account is very beneficial to any seller, as you’ll get to bypass starting a brand new store with no track record.

Traffic and Performance

  • Avg. revenue /month
    $2,728
    Verified
  • Avg. sessions /month2,939Verified
  • Avg. profit /month
    $1,183
  • Inventory value
    $1,300
  • Profit Margin5%
  • Avg. sales /month60
Other details about profit: There was a 5.88% returning customer rate based on 2018 stats. This stat has increased to 6.58% as of April 2019.
Total revenue
  • $98,225
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 105,827Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $49
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $13
      /year
    • TaxCut, Quickbooks, Tailwind, Later, Email Marketing, Website Apps
      $100
      /month
    • Amazon
      $620
      /month
    • Packaging for shipping
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Happy to transfer the Hello@SparkleRockPop.com Google Drive
    • Personal support after sale

      Happy to answer questions and/or give any advice. I can provide you with a list of current vendors in which I purchase inventory from. Also happy to share what applications I use to streamline social media services.
    • Domain

    • Product photos

      All photo are downloadable from the website or stored in the Google Drive
    • Social media

      Total followers11,946subscribers
    • Suppliers

    • Mailing List

      1,112subscribers

    Seller‘s Advice

    How to grow this business

    I would focus more on marketing the company. There has been limited, but successful paid advertising on Amazon. Lots of potential to become active on Google Adwords.

    Organically, the top selling items have been crystals and smoke fountains. I have used this data to gear the marketing and social media accounts towards women who are in the age range of 18-55 who are interested in self-care, crystals, meditation, home decor, photography, travel, and healthy living. Top markets include: Los Angeles, New York, Dallas, Chicago, and Houston.

    Skills to have

    Sparkle Rock Pop is very active on social media & with email marketing. Generally there are 4-5 posts on Instagram every week, 2 email blasts per month, and 25 pins per day on Pinterest.

    Share

    SP
    Sparkle P.Current store owner
    I've decided to go back to school to get a masters degree in Clinical Psychology. Sparkle Rock Pop was started as a side business and while I love SRP deeply, I simply do not have the time needed to grow it successfully as I go to graduate school.

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