- Avg. revenue /month$5,280
- Avg. sessions /month19,575
- Avg. profit /month$2,193
- Inventory value$5,389
Why this business was started
I started this business back in 2017 as a way to serve the online following i was building. I have grown a instagram beauty page and women started to ask for different product recommendations and so i started the store by dropshipping beauty and skin care products but soon after (mid 2018) i noticed that the winning product by far was the home waxing kit that was bringing more than half of the revenue of the store. It was then i decided to change the brand to solely focus on a waxing brand and be able to build a passionate audience around this niche with the potential to create repeat buyers each and every month on this multi-billion dollar industry.
The reason of selling this business
I have decided to sell this business as this year i started another venture on the fitness niche and i do not have any more time to dedicate on growing and scaling Sparklywax. As i mentioned before there is a lot of potential on this industry as you are able to create a strong brand where you can have repeat purchases on a consumable product. You can then scale everything by adding additional skin care consumable products to the product line like pre and post waxing lotions, creams etc...
What's involved in running this business
The current stock of products is all managed by a US Warehouse and any time there is a new sale the guys at the warehouse automatically pick, pack and ship the products and add the tracking information to the customer order so that is all set on automatic. Supplier is based on China and they create everything from the wax warmer to the sticks and wax so 1 supplier for everything. When it comes to running traffic i suggest focusing specially in facebook ads. Then expanding to google and potentially pinterest in the long term. For the organic i suggest you focus specially on Instagram and email marketing and down the road you can also try pinterest and facebook.
Sparklywax is a hair removal brand that focuses on selling home waxing kits. Waxing is a trype of hair removal were by heating hard wax on the wax warmer machine you get a melted type of wax were you do not need strips in order to remove the hair. By waxing you can achieve hair free smoother skin for longer (since you are removing the hair from the root) rather than shaving (up to 6 weeks hair free). And compared to laser it gives you smoother skin because it also exfoliates the skin and works at all skin types (laser only works well on lighter tone skin types with dark hair)
What You Get?
Current Shopify Site (Optimized for speed with professional product photography, optimized product descriptions, customer reviews & testimonials)
Improved woocomerce website website ready to launch ([REDACTED]) (increase conversion rate with this new site that speaks much better than the current website to the customer by touching different emotions and telling its story, you just need to fill in some of the content to it and launch it to improve your sales!)
22,633 General Beauty Email List ( this email list is a mix of wax customers, beauty product customers, and general leads collected by offering a discount at the store throughout the 2 years of the store life) (i have not emailed this general list in a long time so i would suggest doing it slowly and by providing value first)
3,594 Buyers Email List (this is another email list that contains all the buyers of Sparklywax (a mix of people who bought general beauty products and wax products) in the 2 years lifetime. I would suggest as well emailing them slowly)
-1,625 Wax Buyers Email List (this is the email list of wax buyers so you can definitely email more aggresively this list)
3 Days Initiation Email Campaign (Created to warm up the new email subscribers and leads to turn them into potential buyers)
6 Days Abandoned Cart Email Campaign (Created to recover any lost sales on the abandoned cart)
9 Days Post Purchase Automated Email Campaign (Created to get reviews, upsell products, and build a better connection with the customer)
New Facebook Page
2 Years of Facebook pixel data (great if you want to scale using facebook ads)
New Sparkly_wax Instagram Page with 953 Followers
Old Instagram Page with 58,6k Followers
(I suggest you also focus on growing the new instagram page because the old instagram page has some inactive followers and is a mix of people (not just people who like wax) this way once you are able to grow the new instagram page you can effectively retarget your followers with facebook ads and have much better results)
Professional Logo Files
10 x Professional Product Photography
5 x Professional Lifestyle Photography
1 x Viral Video Ad for Facebook Ads (+Behind The Scenes Video Footage)
3 x Instructional Product Video Training (can be used to collect email leads as a lead magnet)
3 x Instagram Story Retargeting Video Ads
4 x Customer Video Testimonials
13 x Facebook/Instagram Professional Product Picture Ads
2 x Proffesional written Blog Posts (1 to increase profit by promoting amazon affiliate products (pre, post waxing products) (1 to teach customers about the different types of hair removal and turn cold traffic into warm traffic with the opportunity for readers to subscribe to email list)
Why should someone buy this store?
Huge opportunity to scale a consumable product brand.
I havent touched any form of paid media whatsoever so there is a huge opportunity in there.
There is also a big opportunity to expand the product line by adding pre and post waxing lotions and products.
You get an already proven to work product with the opportunity to get repeat purchases on the hard wax. You can even try doing monthly subscription models and help increase the repeat purchases every single month.
This niche is great to do content marketing like blogging about hair removal and skin care and creating information that can help build a stronger connection with your leads and turn them into paying customers.
How can the future owner improve the business?
I'd definitely expand the product line by adding pre and post waxing products to upsell and cross-sell customers. I'd also finish setting up the new woocomerce store (http://sparklywax.builtforimpact.net/) and launch it as it will definitely help with conversions. I will also look into paid advertising to scale.
What work have you put into the store?
Everything is listed on "In-depth description of business" "What You Get?" section.
Traffic and Performance
- Avg. revenue /month$5,280Verified
- Avg. sessions /month19,575Verified
- Avg. profit /month$2,193
- Inventory value$5,389
- Profit Margin40%
- Avg. sales /month200
- Shopify plan
- Inventory warehouse
Logo and branding assetsContent: (Transferred via Google Drive or Email) - Professional Logo Files - 10 x Professional Product Photography - 5 x Professional Lifestyle Photography - 1 x Viral Video Ad for Facebook Ads (+Behind The Scenes Video Footage) - 3 x Instructional Product Video Training (can be used to collect email leads as a lead magnet) - 3 x Instagram Story Retargeting Video Ads - 4 x Customer Video Testimonials - 13 x Facebook/Instagram Professional Product Picture Ads - 2 x Proffesional written Blog Posts (1 to increase profit by promoting amazon affiliate products (pre, post waxing products) (1 to teach customers about the different types of hair removal and turn cold traffic into warm traffic with the opportunity for readers to subscribe to email list) Social Media: (Transferred by chaging all account log in information and giving you the OG email of each account so that you have 100% ownership of the accounts) - New Sparkly_wax Instagram Page with 813 Followers - Old Sparkly.wax Instagram Page with 58,6k Followers - New Facebook Page - 2 Years of Facebook pixel data (great if you want to scale using facebook ads) Website: (the new website will be given by the agency that created it (https://builtforimpact.net/) once the payment is covered) - Current Shopify Site (Optimized for speed with professional product photography, optimized product descriptions, customer reviews & testimonials) - Improved woocomerce website website ready to launch (http://sparklywax.builtforimpact.net/) (increase conversion rate with this new site that speaks much better than the current website to the customer by touching different emotions and telling its story, you just need to fill in some of the content to it and launch it to improve your sales!)
Personal support after saleI can commit the first 1 month after the sell to help to answer any questions or doubts the buyer may have regarding the store or deliverables.
Product photosAll 10 Product Photographies that are on the website + 5 Lifestyle Product Photographies to use on advertising or social media.
How to grow this business
Incredible opportunity to scale throught paid advertising (FB, Google, etc) as i have never touched those traffic channel for this store. All sales were made through Instagram Organic and Paid Shoutouts.
There is a lot of room to grow this business & create a strong and loyal repeated customer base.
So if you have the time and resources to run advertising campaigns and improve the product line by creating new products like pre-post waxing lotions, improving the wax, etc you can definitely be set for a steady growing business.
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