SparklyCare

I started this business back in 2017 as a way to serve the online following i was building. I have grown a instagram beauty page and women started to ask for different product recommendations and so i started the store by dropshipping beauty and skin care products but soon after (mid 2018) i noticed that the winning product by far was the home waxing kit that was bringing more than half of the revenue of the store. It was then i decided to change the brand to solely focus on a waxing brand and be able to build a passionate audience around this niche with the potential to create repeat buyers and expand in this huge industry.

I have decided to sell this business as this year i started another venture on the fitness niche and i do not have any more time to dedicate on growing and scaling Sparklywax. As i mentioned before there is a lot of potential on this industry as you are able to create a strong brand where you can have repeat purchases on a consumable product. You can then scale everything by adding additional skin care consumable products to the product line like pre and post waxing lotions, creams etc... or even expando to more beauty salons as your customers.

The current stock of products is all managed by a US Warehouse and any time there is a new sale the guys at the warehouse automatically pick, pack and ship the products and add the tracking information to the customer order so that is all set on automatic. Suppliers are based on China and they create everything from the wax warmer to the sticks and wax. When it comes to running traffic i suggest focusing specially in paid ads and even influencer marketing. For the organic i suggest you focus specially on Instagram, email marketing and blogging down the road you can also try pinterest and facebook.

Sparklywax is a hair removal brand that focuses on selling home waxing kits. Waxing is a trype of hair removal were by heating hard wax on the wax warmer machine you get a melted type of wax were you do not need strips in order to remove the hair. By waxing you can achieve hair free smoother skin for longer (since you are removing the hair from the root) rather than shaving (up to 6 weeks hair free). And compared to laser it gives you smoother skin because it also exfoliates the skin and works at all skin types (laser only works well on lighter tone skin types with dark hair)

What You Get?

Website:

• Current Shopify Site (Optimized for speed with professional product photography, optimized product descriptions, customer reviews & testimonials)

• Improved woocomerce website website ready to launch (increase conversion rate with this new site that speaks much better than the current website to the customer by touching different emotions and telling its story, you just need to fill in some of the content to it and launch it to improve your conversions!)

Email Marketing:

• 22,633 General Beauty Email List ( this email list is a mix of wax customers, beauty product customers, and general leads collected by offering a discount at the store throughout the 3 years of the store life) (i have not emailed this general list in a long time so i would suggest a win back campaign)

• 3,594 Buyers Email List (this is another email list that contains all the buyers of Sparklywax (a mix of people who bought general beauty products and wax products) in the 3 years lifetime. I would suggest as creating a win back campaign)

-1,890 Wax Buyers Email List (this is the email list of wax buyers so you can definitely email more aggresively this list with new offers, products, etc)

• 3 Days Initiation Email Campaign (Created to warm up the new email subscribers and leads to turn them into potential buyers)

• 6 Days Abandoned Cart Email Campaign (Created to recover any lost sales on the abandoned cart)

• 9 Days Post Purchase Automated Email Campaign (Created to get reviews, upsell products, and build a better connection with the customer)

Facebook:

• New Facebook Page

• 3 Years of Facebook pixel data (great if you want to scale using facebook ads)

Instagram:

• New Sparkly_wax Instagram Page with 1497 Followers

Content Marketing:

• Professional Logo Files

• 10 x Professional Product Photography

• 5 x Professional Lifestyle Photography

• 1 x Viral Video Ad for Facebook Ads (+Behind The Scenes Video Footage)

• 3 x Instructional Product Video Training (can be used to collect email leads as a lead magnet or to give as a bonus for new customers)

• 3 x Instagram Story Retargeting Video Ads

• 4 x Customer Video Testimonials

• 13 x Facebook/Instagram Professional Product Picture Ads

• 2 x Proffesional written Blog Posts (1 to increase profit by promoting amazon affiliate products (pre, post waxing products) (1 to teach customers about the different types of hair removal and turn cold traffic into warm traffic with the opportunity for readers to subscribe to email list)

Huge opportunity to scale a consumable product brand.

There is also a big opportunity to expand the product line by adding pre and post waxing lotions and products.

You get an already proven to work product with the opportunity to get repeat purchases. You can even try doing monthly subscription models and help increase the repeat purchases every single month.

This niche is great to do content marketing like blogging about hair removal and skin care and creating information that can help build a stronger connection with your leads and turn them into paying customers.

There is also the opportunity to expand to the huge industry of beauty salons were you can create a b2b business relationship with them and create recurring clients from there.

I'd definitely expand the product line by adding pre and post waxing products to upsell and cross-sell customers. I'd also finish setting up the new woocomerce store in the future (http://sparklywax.builtforimpact.net/) and launch to test conversions. I will also look into paid advertising and influencer marketing to scale and see to get into the b2b industry of beauty salons.

Everything is listed on "In-depth description of business" "What You Get?" section.

Incredible opportunity to scale throught paid advertising, email marketing, expanding to amazon and even into the proffesional beauty salons.

There is a lot of room to grow this business & create a strong and loyal repeated customer base.

So if you have the time and resources to run advertising campaigns and improve the product line by creating new products like pre-post waxing lotions, trainings, etc you can definitely be set for a steady growing business.