All prices in USD
  • Avg. revenue /month
    $7,041
  • Avg. sessions /month6,001
  • Avg. profit /month
    $3,000
  • Inventory value
    $17,000

Business Story

Why this business was started

I decided to start this business to provide people with at home fitness alternatives since many people are unable or unwilling to go to the gym due to restrictions and closures. I believe that this business has allowed many people to continue their healthy lifestyle during these difficult times.

The reason of selling this business

I have decided to sell this business due to personal issues interfering with my ability to run the business properly. I no longer have the time available that I would like to dedicate the business, however I would love to see this business continue to help people out and as such I do not wish to close it.

What's involved in running this business

Monitoring social media, answering customer inquiries, creating informative guides on using the products, interacting and negotiating with suppliers. On the sales side, everything is mostly automated as the Shopify store is already integrated with a 3PL that automatically fulfills orders.

This business was founded: about 1 year ago
Time to run this business: approximately 35 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,041
    Verified
  • Avg. sessions /month6,001Verified
  • Avg. profit /month
    $3,000
  • Inventory value
    $17,000
  • Profit Margin17%
  • Avg. sales /month450
Other details about profit: Conversion rate well above industry standard during normal advertising months.
Total revenue
  • $98,569
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 84,024Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $48
      /month
    • Inventory warehouse
      $130
      /month
    • Domain
      $30
      /year
    • Email marketing, reviews, abandoned cart
      $100
      /month
    • Facebook/Instagram
      $2,000
      /month
    • Social media management
      $300
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logos, branding, social media images, image assets, video assets, and other media will be transfered via DropBox or other method if preferred. This includes custom ad media, and all branded content.
    • Personal support after sale

      I will provide business support including tips and advice, Shopify website support, social media advice, supplier relationship questions, and other help for 1 year from date of sale.
    • Domain

    • Product photos

      All product photos will be transfered via DropBox or other method if preferred. This includes the extensive library of product images and videos.
    • Social media

      Total followers950subscribers
    • Suppliers

      Long term relationship with supplier, I will introduce you to the current supplier and their contact information.
    • Mailing List

      2,500subscribers

    Seller‘s Advice

    How to grow this business

    There are countless opportunities to increase product selection, as there are many new home fitness products being released by suppliers. Additionally, growing the social media accounts and turning them into a great source of workout information for customers will have great opportunities to increase natural word-of-mouth exposure for the business.

    Skills to have

    Knowledge of the fitness industry and of fitness in general will be very helpful. Customers often reach out to the business asking for advice on the best ways to use the product, so if you are able to provide that information I believe the customers would continue to be very satisfied.

    Share

    IS
    Ian S.Current store owner
    I am someone passionate about helping people out and putting the customer first, which is why I created such a business in order to help people maintain a healthy lifestyle. I am hoping that the next leader of this business can continue on my dream for me, as I would love to see this business continue to see amazing success going forward in the future.

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