I have one contractor in California, United States that provides customer service and order fulfillment. The contractor may or may not continue working after the sale. However, the processes are documented so these task can be taken up by another person.
Specialty Sodas is a drop-ship business that requires no inventory, and the day-to-day operations require minimal time investment that can be outsourced to a contractor.
Specialty Sodas is a platform built for growth in a niche market and does not require day-to-day observation by the new owner. However, the new owner would want to invest time in exploring growth opportunities.
One area of success was implementing the recurring delivery model. All products on the site are able to be shipped on a recurring cycle, in addition to a special mixed-case "Beverage of the Month" product. This is a great area of opportunity to have predictable income generated from the site.
Specialty Sodas was my first real business that I created and has been a passion project of mine for the last 6 years. It has truly been a fun project to work on and a great learning experience.
The future owner should be savvy in internet marketing. I have done ZERO online marketing and ZERO paid advertising. If you are experienced in these areas, you can really grow the business.
The greatest success of this business occurred in 2013, 2014 and 2015, where I was a merchant on Amazon and listed approximately 5% of the inventory that I have available on this website (over 2000 products). My revenues from Amazon alone in those 3 years were $45,822, $85,044 and $67,538. I consistently received 4 or 5 star ratings on my storefront and had repeat customers. At the time, I was averaging $100 to $300 in net profit per day passively. However. at the end of 2015, I was kicked off of Amazon because I had late shipments that exceeded 4%. I disputed this by showing a 100% on-time delivery, but was not able to get back on the platform after appealing my case to the Amazon "seller performance" team. This was my fault however, because the "ship-by" date on Amazon is configurable, and I missed my own "ship-by" date by one day in most cases. I should have adjusted the "ship-by" date so that this issue would not have come up. If you are able to get the products listed on the "Grocery and Gourmet Food" section of Amazon, you will be in a great position to grow the business.
If the future owner knows how to utilize social media, paid advertising, and multi-channel platforms (Amazon, Rakuten, Sears, etc), then the owner will definitely see a positive return.
Further, I have set up a wholesale order capture system. Through the relationship built with the suppliers, Specialty Sodas can act as a distributor and ship freight / pallet orders of any quantity to retail shops and other businesses or venues (such as reception halls for weddings, etc) that need large quantities of beverages all across the contiguous 48 US states. This is a great area of opportunity.
Next, there is an affiliate system set up with 35 current affiliates. I have not invested time in developing resources for affiliates to successfully promote the site. This is an area for growth.
Last, I have hundreds of images and hundreds of pages of text-based descriptions of the beverages that I have not uploaded to the website yet. This is content that would be provided to you as the new owner to add to the website. This will definitely increase search engine ranking.
I can provide some limited support to the new owner to get the business off the ground.
I have developed relationships with suppliers and a contractor and developed a drop-ship system that requires no day-to-day oversight to generate revenue. I have optimized the website for search engine discovery using high quality, and proprietary, images and descriptions. The website has an affiliate program, a wholesale program, an email marketing capture system, a customer ratings system and a back-in-stock notification.