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$29,290 USD

Specialty Sodas

www.specialtysodas.com

Appears in Food and drink , California, United States, Coffee, Medium Business, Established businesses, Business and Franchises under $50,000

General description

Specialty Sodas is one of the largest online retailers for non-alcoholic specialty beverages in the United States. We support beverage companies by providing a unique opportunity to increase market presence and amplify sales. Specialty Sodas is aligned with nearly 300 beverage brands across the globe to bring you a selection of close to 2,000 craft beverages (soda, juice, water, coffee, tea, energy drinks).

Financials and traffic

2017 Data Orders 169 Revenue 10,751.64 Processing Fees 362.26 Product Costs 2,846.72 Shipping Fees 5,519.71 Total Cost of Goods Sold 8,728.69 Gross Profit or Loss 2,022.95 Gross Profit Margin 18.82% Total Operating Expenses 4,464.71 Net Profit or Loss -2,441.76 Net Profit Margin -22.71%

Average profit/month

$100 USD

Average overall profit margin

18%

Average number of sales/month

12

Recent revenue

$34,913.00 USD

Recent traffic

108,343 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I spend $0 on advertising. (I had to put $1 on the advertising cost in order to be able to list on Exchange.)

10 website domains to include alternate extensions (.com, .net, .org, .info), to include the hyphenated version of the spelling (specialty-sodas) and to include the singular version of the name (specialty soda).

Other subscriptions include: Shopify: Instant Search +, Shopify: Power Tools Suite, Shopify: Back in Stock, Shopify: Refersion: Affiliate Tracking, Recharge Shopify App, Yotpo, Mailchimp, Adobe Photography Plan

Expenses not included are: State Taxes, UPS Mailbox Fee, MyCorporation Annual Fee

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$96.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Employees (Including contractors and freelancers)

$40.00/month

Domain

$11.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

specialtysodas

Instagram

specialtysodas

Pinterest

specialtysodas

Twitter

specialtysodas

Mailing list

2,249 subscribers

Social media followers

622 people

Q & A

Do you work with any employees, freelancers, or contractors?

I have one contractor in California, United States that provides customer service and order fulfillment. The contractor may or may not continue working after the sale. However, the processes are documented so these task can be taken up by another person.

Why should someone buy this store?

Specialty Sodas is a drop-ship business that requires no inventory, and the day-to-day operations require minimal time investment that can be outsourced to a contractor.

Specialty Sodas is a platform built for growth in a niche market and does not require day-to-day observation by the new owner. However, the new owner would want to invest time in exploring growth opportunities.

One area of success was implementing the recurring delivery model. All products on the site are able to be shipped on a recurring cycle, in addition to a special mixed-case "Beverage of the Month" product. This is a great area of opportunity to have predictable income generated from the site.

Specialty Sodas was my first real business that I created and has been a passion project of mine for the last 6 years. It has truly been a fun project to work on and a great learning experience.

How can the future owner improve the business?

The future owner should be savvy in internet marketing. I have done ZERO online marketing and ZERO paid advertising. If you are experienced in these areas, you can really grow the business.

The greatest success of this business occurred in 2013, 2014 and 2015, where I was a merchant on Amazon and listed approximately 5% of the inventory that I have available on this website (over 2000 products). My revenues from Amazon alone in those 3 years were $45,822, $85,044 and $67,538. I consistently received 4 or 5 star ratings on my storefront and had repeat customers. At the time, I was averaging $100 to $300 in net profit per day passively. However. at the end of 2015, I was kicked off of Amazon because I had late shipments that exceeded 4%. I disputed this by showing a 100% on-time delivery, but was not able to get back on the platform after appealing my case to the Amazon "seller performance" team. This was my fault however, because the "ship-by" date on Amazon is configurable, and I missed my own "ship-by" date by one day in most cases. I should have adjusted the "ship-by" date so that this issue would not have come up. If you are able to get the products listed on the "Grocery and Gourmet Food" section of Amazon, you will be in a great position to grow the business.

If the future owner knows how to utilize social media, paid advertising, and multi-channel platforms (Amazon, Rakuten, Sears, etc), then the owner will definitely see a positive return.

Further, I have set up a wholesale order capture system. Through the relationship built with the suppliers, Specialty Sodas can act as a distributor and ship freight / pallet orders of any quantity to retail shops and other businesses or venues (such as reception halls for weddings, etc) that need large quantities of beverages all across the contiguous 48 US states. This is a great area of opportunity.

Next, there is an affiliate system set up with 35 current affiliates. I have not invested time in developing resources for affiliates to successfully promote the site. This is an area for growth.

Last, I have hundreds of images and hundreds of pages of text-based descriptions of the beverages that I have not uploaded to the website yet. This is content that would be provided to you as the new owner to add to the website. This will definitely increase search engine ranking.

I can provide some limited support to the new owner to get the business off the ground.

What work have you put into the store?

I have developed relationships with suppliers and a contractor and developed a drop-ship system that requires no day-to-day oversight to generate revenue. I have optimized the website for search engine discovery using high quality, and proprietary, images and descriptions. The website has an affiliate program, a wholesale program, an email marketing capture system, a customer ratings system and a back-in-stock notification.

$29,290 USD

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