This is a unique niche with low competition. Everything is ready for the right person to start turning a profit. This is a 100% dropship (oberlo) store with no need to carry inventory. I have procured hundreds of products from the top vendors. The site comes with an email list, domain, and the social account.
Financials and traffic
The store did about $1,000 in a 2 month period but I spent about the same amount trying to test different facebook ads. I had the most success with sunglasses. Most of my products I was selling at a 2x - 3x of my cost.
Average overall profit margin
Average number of sales/month
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Currently I am not not spending any money in advertising.
I have spent a lot of time setting this store up and optimizing it. It is in a low competition niche and could do very well for an influencer or someone who has access to an influencer in this niche.
How can the future owner improve the business?
While I believe facebook might be still a viable option, I would reach out to an instagram or youtube influencer. Push this to get some sales and build up your facebook pixel. Use that data to create a look-a-like audience in facebook ads and let that run. I do have a connection with a steampunk themed dessert store who is open to a consignment arrangement. Nothing has been done with it yet. I can make the introduction to the new owner I would select a few items to put in the dessert shop for display and create a unique discount to be used online. I had enough margin on most products to give up to a 20% discount, so maybe offer 10% to customers and 5% to the shop owner. I would also start to look for HOT items for Halloween. I think this can be a big sales holiday for the store. Again I am not a marketer, but these are things that I have been told or have learned in my research and have not acted on yet.
What work have you put into the store?
Most of the work has been building out the theme and optimizing it.
How many hours does it take to run this business per week?
I am a developer who loves e-commerce. I spent about 4 years developing and managing a large online photo equipment shop. I currently have a 9-5 job, which takes all my time and effort. I believe someone can build on what I have put in place and be successful. While I don't have a lot of time , I would love to continue to help out with the store if the buyer has programming needs.