• Avg. Revenue /month
    $1,969USD
  • Avg. Sessions /month716
  • Avg. Profit /month
    $1,400USD
  • Inventory value
    $15,000USD

Description

General description

Straight Pin Studio was started in August 2014 by an award-winning, celebrity stylist and a professional beauty sales and marketing executive. It was born from the need of trying to keep tiny hair items like bobby pins, hair ties and clips organized and in one place. Hairstylists need to keep their tools clean and organized. So we created the perfect little kit to fill this need and it was a hit! It got the attention of, and orders from, stores like Urban Outfitters, American Eagle, and Restoration Hardware. Celebrity stylists and women from all over were clamoring for this compact, sturdy and stylish kit that could contain all of those tiny hair accessories. It's small enough to take on set, throw in an overnight bag or even a purse. This is a turn-key business that includes trademark, domain, physical inventory, social media channels and followers, e-mail lists, past and current wholesale contacts and customer lists. This is a great business, as-is, for someone who can give it more attention. And an even greater business for someone who sees the potential to take it to a consumer audience that could generate millions. We have no outstanding debts on the business. This will be a clean sale.

Why should someone buy this store?

Straight Pin Studio has built a great reputation in the professional beauty industry and we have relationships with many large capacity buyers. It has the potential to generate revenue into the millions as a consumer product. It is turn-key and a great brand to add line extensions to. There is also a care factor built into our business. The fulfillment house we use has a work-program for special needs adults with autism and downs syndrome. The program gives them a sense of independence, income and confidence all while learning a skill.

How can the future owner improve the business?

The future owner can give it more time and attention with sales and marketing. The brand has a good customer foundation and is trusted in the beauty industry. It will be easy for someone to grow it to the next level.

What work have you put into the store?

We have built the brand and grown it from idea to inception. We have sourced all of the products, have broker relationships, built wholesale relationships, created brand identity, built a social media following, built the site, cross promoted with major hair care companies, own the trademark and have set up the fulfillment house.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $1,969USD
    Verified
  • Avg. Sessions /month716Verified
  • Avg. Profit /month
    $1,400USD
  • Inventory value
    $15,000USD
  • Profit Margin65%
  • Avg. Sales /month12

Other details about profit:We used to sell a few higher ticket items and they only had a 30% profit margin. Some were slow movers. Once we sold them we did not replace them.

Total revenue
$66,949USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
24,359Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $35USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Domain
    $1.25USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers10,700subscribers

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LB
Lisa B.Running this business for almost 3 years
I co-founded Straight Pin Studio with my partner an award-winning celebrity hairstylist. Our product was born out of the need to organize tiny hair accessories like bobby pins, hair ties and clips and put them in a stylish, sturdy kit that can go on set, get tossed in an overnight bag or a purse. IT WAS A HIT! The lucky buyer will be able to take this turn-key business to the next level and open it to the mass consumer market with the potential to make millions.

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