All prices in USD
  • Avg. revenue /month
    $23,647
  • Avg. sessions /month8,533
  • Avg. profit /month
    $14,536
  • Inventory value
    $25,000

Business Story

Why this business was started

Studio 58 Hair Extensions began around 12 years ago as a hair extension training company, offering accredited hair extension courses at various locations across the UK.

Studio 58 is now a recognised brand with an outstanding online reputation as evidenced by our 'excellent' Trust Pilot independent reviews rating.

Students from the courses would always ask where they should source hair from once they had completed our course, and so the decision was made to expand the business to include the supply of hair along with the training courses.

The training course side of the business evolved as well, when we took the courses online and have been offering our worldwide accredited online courses now for 7 years.

The reason of selling this business

The decision to sell Studio 58 is to focus on a new business that we started in April of 2019, which has grown quickly, so we would like to devote all our energies into building the new business.

What's involved in running this business

The current owners are responsible for ordering from suppliers, day to day customer service tasks such as online chat questions, answering customer emails etc, blog writing to help seo.

We have one member of staff who picks, packs and dispatches customer orders although a fulfillment centre could complete the same tasks if the new owners preferred.

Marketing such as SEO, Facebook Ads, Google Ads/Shopping, Re-Targetting is primarily taken care of by an external self employed contractor. However, the prospective new owners may already have these areas of expertise and may wish to fulfil these tasks themselves

This business was founded: over 1 year ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $23,647
    Verified
  • Avg. sessions /month8,533Verified
  • Avg. profit /month
    $14,536
  • Inventory value
    $25,000
  • Profit Margin52%
  • Avg. sales /month420
Other details about profit: The average monthly revenue figure provided by Shopify is not an accurate reflection of the actual revenue. Therefore we have provided the profit figures based on actual sales from when we joined the Shopify platform (screenshots provided for each month) Shopify have extracted an average based on sales from October 2018, when we were not on the Shopify platform. Our first full month on Shopify was May 2019 and therefore our average revenue from May 1st 2019 to Jan 27th 2020 is $41962 per month (£32,133 GBP) with profit margin being 52%
Total revenue
  • $401,998
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 145,064Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $515
      /month
    • Employees
      $651
      /month
    • Domain
      $20
      /year
    • Shopify Apps
      $339
      /month
    • Facebook & Google Ads
      $5,066
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logos, branding etc will be transferred in full to the new owners. Additional domains included: [REDACTED] [REDACTED]
    • Personal support after sale

      We are happy to work with the new owners for a period up to 8 weeks for free, helping to show all aspects how we currently operate the business, introducing to suppliers we use, marketing people we have in place etc. If the new owners do not require any after sale support this is also fine. We would also consider working in a consultancy role on an ongoing basis for the new owner(s) providing 12 years of valuable experience in this industry.
    • Domain

    • Product photos

      All current product images are on the website.
    • Social media

      Total followers6,500subscribers
    • Suppliers

      We have excellent relationships with 2 hair factories. Of course the sourcing of reliable suppliers is paramount and the quality of the hair supplied by our suppliers is excellent quality. Human hair extensions can vary considerably in quality, but we have established a reliable and consistent source of excellent quality hair.
    • Mailing List

      6,000subscribers

    Seller‘s Advice

    How to grow this business

    Growth potential for the new owner is extensive. Studio 58 has only had in place full time marketing help for ads and SEO since April 2019.

    Current ad spend is currently quite low at only around £3881 GBP ($5068 USD) and work on organic SEO has only recently started.

    Our growth has primarily focused on the UK market, and although we do have customers worldwide this is certainly an area that new owners could expand into significantly.

    The hair extension industry continues to grow & it is estimated that it will reach revenues of $10 billion by 2023.

    Skills to have

    Although a niche market, any prospective owners do not need any prior experience of this sector as staff expertise is already in place to continue operating the business without any 'hands on knowledge' required from the new owners unless they wish to. Similarly, the dispatch of all products offered can be easily learnt by anyone without any prior knowledge of the industry. The existing owners are happy to offer transitional support.

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    MK
    Matt K.Current store owner

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