All prices in USD
$100,000
  • Avg. revenue /month
    $6,960
  • Avg. sessions /month11,249
  • Avg. profit /month
    $5,193

Business Story

Why this business was started

I just wanted to earn some money. I started this store after 10 failed stores previously. I was still a student and I set aside all my free time to master design skills (Photoshop, Illustrator, Premiere Pro), copywriting and paid traffic advertising so that I could stand out from my competitors.

I wanted to make a good source of side income and this business helped me to do so. I still generate 2-3k in monthly revenue purely on organic traffic (no paid advertising).

The reason of selling this business

I am now working a full time job and I have no time to expand the business. I only log in every few days to fulfil all pending orders. I want to climb in my career as I love what I do and want to pursue further opportunities there. I also have personal reasons which I unfortunately have to attend to, which allows me very little time to run this store.

What's involved in running this business

Understanding of Facebook ads. Maintaining excellent customer relationship by handling all customer issues. Fulfilling individual and bulk orders are automatic via DSers.

Creating new, custom products are also possible and would be my next plan as we have a very solid relationship with the supplier who is also the manufacturer.

This business was founded: about 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,960
    Verified
  • Avg. sessions /month11,249Verified
  • Avg. profit /month
    $5,193
  • Profit Margin62%
  • Avg. sales /month30
Other details about profit: Back in April to June 2020, my store did $100k in revenue in 2 months with a 25% profit margin. After that, the store has been solely running on organic traffic which significantly increased profit margins. Currently my store generates 2-3k/month on pure SEO, no paid advertising. I am running truly on passive income. The net profit from this is a minimum of 1k/month.
Total revenue
  • $167,030
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 269,999Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $29
      /year
    • Email, Review apps, Live chat apps, SMS chats
      $172
      /month
    • Facebook
      $2,913
      /month
    • Photoshop or Canva (free)
      $0
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Shared Google Drive folder
    • Personal support after sale

      I will provide all support and training needed to maintain the website and I will assist with any issues with the supplier if need be as I have a good relationship with them. All of this will last for one month through online calls.
    • Domain

    • Product photos

      Shared Google Drive folder of every single product with background removed
    • Social media

      Total followers4,179subscribers
    • Suppliers

      Supplier is the main producer for almost all the products within my store. The supplier ships all orders with expedited shipping (YunExpress) and all packages are branded with the store logo.
    • Mailing List

      12,335subscribers

    Seller‘s Advice

    How to grow this business

    My main demographic are Asian-Americans. This demographic was removed as a targeting option through Facebook ads after my store started gaining traction. Thus, my customer database is extremely valuable and highly sought after toward businesses intending to target this demographic.

    I would absolutely focus on email marketing. My current email list has more than 12000 emails, all of which are authentic and from visitors on my website. The email list is extremely valuable - almost 80% are solely from the Asian-American demographic. I ran Facebook ads targeting this specific demographic right before Facebook took it down.

    I would test more products and run more advertisements while at the same time growing my organic following. The store currently has 5k followers in Instagram as I partnered with many influencers and student societies from various Universities.

    Skills to have

    Understanding the customer persona. Mostly young adults who love the latest viral toys. Design skills (Photoshop/Canva) to design the website and ad creatives Copywriting skills (jovial tone) to be able to target the desired customer persona with the product Facebook Ads Influencer Marketing

    Share

    TC
    Tze C.Current store owner
    I built this store from 0-100k revenue in 2 months with a 25% profit and was featured on Oberlo as one of their success stories. I currently have more than 100 products on my store and it is one of the leading stores in the niche. I am currently generating 2-3k in monthly revenue purely on organic traffic. I have stopped running ads as I am working a very busy full time job. I have not enough time to manage the business and only log in to fulfil orders.

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