All prices in USD
  • Avg. revenue /month
    $4,816
  • Avg. sessions /month7,468
  • Avg. profit /month
    $1

Business Story

Why this business was started

At home nail products are currently more in demand than ever. With nail salons closed, customers are now looking for manicure solutions to use at home. After one of our stores in the nail niche reached almost 7-figures in revenue we created this store.

More and more innovative nail products appear, which have great success through social media marketing. We are dropshipping these products with help of a very reliable private supplier in China.

The reason of selling this business

We actually intended to run SugarPink ourselves. However, at the very same time we started a bigger project that takes up all our time. Simultaneously, SugarPink also turned out to be very time consuming. Unfortunately, we cannot continue to manage both projects and are therefore looking for a suitable buyer who wants to take on SugarPink.

It would be a real pity to end the project as we put a lot of work and passion into SugarPink. SugarPink is suitable for beginners, advanced or professional and offers a great foundation for every experience level.

We are therefore looking for a buyer who can take over SugarPink and use the big potential of the business.

Now more than ever, SugarPinks products are in incredible demand. With the closure of nail studios, customers are looking for solutions to perform their manicure at home themselves. A future buyer can benefit from this demand and find a quick start.

What's involved in running this business

The Basic Shopify Tasks: (If you are doing it all by yourself) - Order fullfilment & ordering from suppliers - Customer Support - Social Media Marketing (especially Facebook Ads)

Other: - Running Ads on Social Media - Product research to find more potential winners - Creating Content for Social Media

This business was founded: 8 months ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,816
    Verified
  • Avg. sessions /month7,468Verified
  • Avg. profit /month
    $1
  • Profit Margin20%
  • Avg. sales /month180
Other details about profit: SugarPink did not start with the immediate goal of making a profit, but rather by first gathering a large database of potential buyers to convert them into repeat buyers. Therefore we have not yet generated any profit. SugarPink has an email subscriber list of 28,000 people and Facebook data worth more than $20.000. Especially in regards to the upcoming Q4 it is time to turn the collected data into profit.
Total revenue
  • $33,713
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 52,277Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $41
      /year
    • Shopify Apps
      $200
      /month
    • Facebook Advertising
      $1,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Files from Logo and all of our Creatives that we've created so far. We'll send these via Google Drive / Skype / Wetransfer.
    • Personal support after sale

      There will be after sale support for 2 weeks. We will show you our current marketing strategies and will be at your disposal for any questions you may have.
    • Domain

    • Product photos

      All product photos and all of our Creatives that we've used so far. We'll send these via Google Drive / Skype / Wetransfer.
    • Social media

      Total followers700subscribers
    • Suppliers

      You will receive contact details to our private supplier from China, who has already been providing us with an extremely reliable service for 2 years. He concentrates exclusively on the sale of nail products. You will get: Fast shipping times, fast response times and your own contact person who helps with order fulfillment and questions.
    • Mailing List

      28,000subscribers

    Seller‘s Advice

    How to grow this business

    SugarPink is one of our more passionate projects. The goal was not immediate profitability, but to build a large community and a database of buyers who will keep buying over and over again.

    The next goal for us would have been to turn the large database of 28000 email subscribers and lots of data on Facebook into passionate buyers.

    SugarPink offers ideal conditions for launching further innovative nail care products and marketing them through social media influencers and social media platforms. To do this, we would have focused particularly on improving our social media presence to attract more buyers.

    Next to Facebook Marketing we would have expaned to Google Ads and Pinterest Ads. We see enormous potential for marketing on Pinterest, as there is hardly any competition yet and beauty products are genereally performing very well on this platform.

    In short: - turn $20.000 worth of data and 28.000 email subscribers into profit - Add new innovative nail products - Marketing through Social Media Influencers and Social Media - Establish Social Media Presence - Expand marketing to Pinterest and Goolge Ads

    Skills to have

    Skills: - Basic Social Media Advertising (especially Facebook Ads) - Product Research - Customer Support & Order Fullfilment - Running Social Media Accounts

    Not necessary, but recommended: - Google Ads and Pinterest Ads knowledge - Knowledge about Beauty / Nail Industry - Understanding Customers in the Nail Industry

    Share

    MB
    Maya B.Current store owner
    Hello, my name is Maya and I've been doing e-commerce with my partner for 3 years. In the past years we've built mutliple profitable businesses which reached up to 6 figures.

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