- Avg. revenue /month$4,428
- Avg. sessions /month4,393
- Avg. profit /month$750
- Inventory value$400
Why this business was started
I started this business as I had previous Facebook advertising experience and knew there was a massive lack of advertisers utilising Facebook advertising in the hiking, camping and outdoors niche. My prediction was correct and the return on ad spend I am seeing since starting this store is great. I was initially surprised that many other E-commerce store owners hadn't started utilising Facebook ads to sell the same product as me after they saw the great results I was achieving, but my Facebook pixel has so much more customer purchase data for the Summit Stove's ideal customer that I can outbid any competitors in the Facebook advertising auction who try to compete with me. Also, my shipping times for the Summit Stove from all Chinese suppliers were a nightmare originally because the stove has an ignition/spark feature to it, meaning the vast majority of big shipping couriers in China (Yanwen, Yunexpress etc.) are not willing to risk shipping this product. After several weeks of searching I finally found my private Chinese fulfilment agent towards the end of September who has access to private shipping lines and all of my shipping issues have since been resolved and the business is thriving. Ultimately, these two factors make this business something very special.
The reason of selling this business
Several months ago I started my journey into the realm of private labelling and branding a line of products with a business partner alongside one of my passions which is Kitesurfing. This brand has since become my primary focus and I simply do not have the time to put in to scale Summit Hikers further. Now is an opportunistic time to invest in a store like this, given it is currently the hottest online shopping season of the year (Christmas shopping period) and is expected to be record online shopping sales due to COVID. Priced to sell quick.
What's involved in running this business
Managing Facebook ads which is our primary method of advertising and revenue generation. Communicating with our private Chinese agent who fulfils our best-selling product, our SummitStove and it's up-sell product - the Summit Adapter. Fulfilling orders for the rest of our products using Oberlo and Aliexpress. Managing our virtual assistant who is responsible for handling the customer service side of the business.
Traffic and Performance
- Avg. revenue /month$4,428Verified
- Avg. sessions /month4,393Verified
- Avg. profit /month$750
- Inventory value$400
- Profit Margin12%
- Avg. sales /month181
- Shopify plan
- Inventory warehouse
- SMSBump Text Marketing app and Loox - Photos Reviews Apps
Logo and branding assetsComplete ownership of all logo and branding assets, including, but not limited to logo, name, website content.
Personal support after saleAssisting with running Facebook ads and general store operation tasks for 2 weeks from handover of store ownership.
Product photosProvided to buyer however they prefer; email, online drive etc.
SuppliersOur best-selling product, the Summit Stove and the Stove Adapter, which is responsible for 90% of the lifetime revenue generated for which we use a private fulfilment agent located in China. They offer us great prices with great shipping speeds, and they handle the fulfilment of all Summit Stoves and Stove Adapters. For the rest of our products, we order from AliExpress using the Oberlo app.
How to grow this business
Eventually making the switch from a dropshipping store to a brand I think would be a beneficial route to take. I would continue scaling my current Facebook advertising campaigns and test advertising different products in the outdoors niche in order to drive more traffic. I would brand all of my products, ship bulk inventory of each of them to fulfilment centres in my primary customers countries; US, UK, CA, AUS, NZ. I would start selling more outdoor related products and utilise paid marketing in alternative channels to Facebook such as Tiktok and Youtube.
Skills to have
Ability to manage a virtual assistant, communicate effectively with suppliers, use Oberlo to fulfill orders from Aliexpress and have a basic understanding of how to run Facebook ads. If you are able to do these tasks, then you will have no issues operating this store.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.