Sunglasses Boutique was started 12 months ago selling men's and women's sunglasses ranging from wayfarers, cat eye, round and unique frames. The business is 100% drop shipped and all shipping and fulfillment is conducted through the extremely easy to use Oberlo app.
Some quick stats about the store:
- Over AUD $74k in sales in the last 12 months.
- Average Order Value (AOV) of nearly $50
- Average gross margin of over 60% (not including shipping).
- Email list of nearly 3000 subscribers.
We are really only selling it because we have a number of other projects that are taking up too much of our time. We will be very sad to see it go but hoping a new owner will give it a new energy and enthusiasm.
Financials and traffic
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Sunglasses Boutique requires very little effort to maintain the website. As it is a drop ship business all shipping/fullfillment is done by the distributors and there is no inventory to purchase or store. There is literally no more than about 2 hours worth of work a week. You just need to place the orders as they come in (even lying in a cabana somewhere!).
The domain itself is a premium keyword domain and there is considerable value in the domain sunglassesboutique.com.au itself.
How can the future owner improve the business?
There is significant scope for dramatic improvement of key metrics such as repeat customer through email marketing and retargeting through Facebook, Google etc. We have done absolutely no influencer outreach for this website which could see a dramatic increase in sales, conversion rate and SEO. We have also done very little email marketing (3 emails since the store opened!) and regular email campaigns should bring in signifcantly more incremental revenue.
The Oberlo platform also hold thousands of other products that could be used to expand the range coming into the southern hemisphere summer.
What work have you put into the store?
Everything is already done for you in terms of setting up domains, payment gateways, website devleopment,connecting apps and social media to the website.
How many hours does it take to run this business per week?