All prices in USD
  • Avg. revenue /month
    $728
  • Avg. sessions /month1,140
  • Avg. profit /month
    $76
  • Inventory value
    $3,800

Business Story

Why this business was started

Suppy was founded because we were frustrated with the old-school protein powder. We saw retail stores stocked with an overwhelming collection of the same tubs, each identically bulky and overpriced. We knew better. Suppy prides itself on taking a modern and simplified approach to something that hasn’t changed in years. We produce Canadian-made protein powder and sell online to keep prices low.

The reason of selling this business

We founded Suppy as a side-hustle when we were fresh out of university and starting out in our careers in consulting. In the early days, we dedicated all of our spare time to build a foundation and establish a loyal customer-base. As our personal relationships and careers become more demanding, we found ourselves struggling to invest the necessary time into the business. We also realized that we lacked the digital marketing knowledge to drive continued growth. With limited time, money, and online marketing expertise, we realized the business would be more successful in the hands of someone else. There are so many untapped opportunities (e.g. marketing investment, geographic expansion, product expansion) that we hope the right person will explore to realize significant value.

What's involved in running this business

  • Fulfilling orders (supplier has offered to perform drop-shipping services)
  • Ordering from supplier (single supplier with strong existing relationship)
  • Bookkeeping & year-end tax reporting (Certified Ontario Corporation)
  • Running advertising campaigns (minimal investment in recent months)
This business was founded: almost 3 years ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $728
    Verified
  • Avg. sessions /month1,140Verified
  • Avg. profit /month
    $76
  • Inventory value
    $3,800
  • Profit Margin10%
  • Avg. sales /month16
Other details about profit: All sales are facilitated through Shopify. There is significant opportunity to increase profit margin by scaling volume and expanding the product line with lower cost adjacent SKUs (e.g. creatine, BCAAs, etc.). There is opportunity to increase net profit dollars by investing in online marketing efforts.
Total revenue
  • $25,465
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 39,912Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $15
      /year
    • Facebook & Google Retargeting
      $93
      /month
    • COGS and Shipping
      $477
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All images on our website and social media accounts, including product and photos are included in the store.
    • Personal support after sale

      We will happily support a seamless transition with a comprehensive overview of processes and systems to get the new owner established. We will gladly provide ongoing support through the transition period in the following months to provide advisory support and answer questions.
    • Domain

    • Product photos

      All images on our website and social media accounts, including product and photos are included in the store.
    • Social media

      Total followers460subscribers
    • Suppliers

      Strong relationship with full-service supplement manufacturer (Southern Ontario). Supplier offers quick shipping and and low minimum order quantities to replenish inventory. - Supplier also offers a broad range of protein powder SKUs and adjacent supplements (e.g. BCAAs, pre-workout) for future product line expansion. - Supplier has offered to provide drop-shipping services to make the process completely hands-offs. - Supplier offers volume discounts to reduce COGS as sales grow
    • Mailing List

      253subscribers

    Seller‘s Advice

    How to grow this business

    With limited investment and online marketing expertise, Suppy's founders have created passive revenue, driven by organic traffic and strong customer loyalty. Looking forward, there is opportunity to magnify the value Suppy has passively created by investing in four levers: - Invest in Customer Acquisition (e.g. social media ads, Google Ads, email marketing, etc.) - Explore New Sales Channels (e.g. Amazon, Google Shopping, etc.) - Expand Product Line & Grow Basket Size (e.g. new flavours, adjacent supplements, etc. offered through existing supplier) - Explore New Markets (Optimize distribution to reduce shipping costs, expand to USA (14% of site traffic))

    Skills to have

    Suppy is an established, turn-key investment opportunity for those with or without specific industry or technical knowledge. The founders consider themselves to be generalists, and do not have any technical expertise. Significant value can be realized by someone with strong online marketing experience (e.g. CRM, Google Ads, Facebook ads, etc.)

    TH
    Thomas H.Current store owner
    Logan and Tom were new roommates, fresh out of university, when they started Suppy as a side-hustle. They saw huge potential in the direct-to-consumer market and worked for hours every evening to build the foundation for their online business. As their personal relationships and careers in consulting became more demanding, they found themselves with less time to focus on the business they had started. With limited time, money, and online marketing expertise, they realized the business would be more successful in the hands of someone else.

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