All prices in USD
  • Avg. revenue /month
    $677
  • Avg. sessions /month693
  • Avg. profit /month
    $214

Business Story

Why this business was started

We started this store several years ago and have had some very productive times and grown an email list of over 1,000 and Facebook group of over 11,000 that still has regular posts.

This store has many opportunities from outdoors, camping and fishing to honoring our service heroes and our country.

Our next step would be Print on Demand, in addition to many products, because of all of the opportunities in the various Niches.

Our last winning product had 44 sales on December of 2019 and nearly 200 in November and over 200 in October. I could go on...

The reason of selling this business

During the time we've had this store we have built a store in a very different Niche and it has become our main focus. It is a Niche that our family is rather obsessed with!

What's involved in running this business

We run both of our stores ourselves, from building the store and product pages to product research, order fulfillment and Facebook Ads and Page.

The base of the store is set up and has over 70 products as well as an email list and large FB following.

This business was founded: over 4 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $677
    Verified
  • Avg. sessions /month693Verified
  • Avg. profit /month
    $214
  • Profit Margin31%
  • Avg. sales /month1
Other details about profit: At this point we are not running Ads and are focused on another store so we are not making sales. In the last two months of running paid ads we had an average of $5,700 in sales with a 31% profit margin. We sold a product that was easy to bundle, which increased the AOV (Average Order Value). As you can see in the Average Monthly Revenue, June through November of 2018 is where we made a lot of revenue off of this one product. It's a very potentially successful store, we just chose to move on to another Niche.
Total revenue
  • $36,574
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 37,459Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $26
      /month
    • Domain
      $12
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Via email or any way necessary
    • Personal support after sale

      We are here to help answer questions for 60 days. Any questions or any help we can provide we are happy to do so! The store is set up and ready to go.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers11,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      1,000subscribers

    Seller‘s Advice

    How to grow this business

    With all that is happening with COVID-19 I would suggest adding Print on Demand products in the outdoor, sports and survival Niches.

    Also, with Summer coming Fishing and other outdoor activities like Camping, just to name a couple, would be very popular.

    We've also found that our best customers are Men who have served our country and those work in Law enforcement.

    The product options are very wide. Consider what men enjoy, BBQ, Beer, outdoor activities, the second amendment etc.

    Skills to have

    We have focused on Facebook Ads to drive traffic to our stores. However, there are many options such as SEO, Pinterest, Instagram influencers etc.

    It's very easy to get training on how to do Facebook Ads. If you want suggestions, please let me know!

    And, with Print on Demand, ETSY is a great choice with free advertising. It's one of the new directions we are heading with our other store.

    LW
    Lesley W.Current store owner
    My husband and I started Survival Nation because we decided we wanted to run our own business from home after moving to Oregon to care for a family member who's health was failing. We hired a successful marketer to help us get started and chose the Outdoor and Prepping Niche because it is something we focus on in our own lives. It has been a blessing, COVID-19! We had several successful products, advertised on Facebook, over the course of about 3 years. The last one made an average of $5,700 in sales over the last two months of Ads running.

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