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Business Story

Why this business was started

QUICK SUMMARY: (The store was launched 12 mounts ago only to secure the domain and the brand name. It took about 4 months to register the brand and company name and another 4 months to find my wholesaler and fulfil the first collection order, I wanted great quality fabrics with beautiful designs.) I am passionate about health and fitness. I wanted to start my own business that involves my hobbies and something I love to do and believe in. By finding this profitable niche that is ever-growing no matter the amount of brands out there I knew that Sweat Design will be a success as I started working on it. Creating a brand around my passions came natural to me. Because this is still a starter store you can modify and change it to suit your vision and needs as well as your expenses (the shopify plan $30, additional apps, subscriptions, and your theme can all still change.) Shopify is a great and easy platform to use. MORE INFO ON: Sweat Design is a fitness brand that puts as much importance in designs as they do function, all while keeping up with trends. My idea was to have different collections throughout the year to keep things fresh and trendy. Sweat Design gives you great quality activewear. With unique fabrics, Supplex is an advanced fibre technology witch is flexible, lightweight and 26-36% softer than standard Nylon. SUPPLEX® fabrics are not only anti-abrasion, breathable, holds shape, anti-tear, waterproof, dries fast, retains colour and UV protective. Its great quality fitness apparel at a reasonable price. This fashion and apparel online store has a lot of potential for the future with a large profit margin. -Inventory worth $4360 and free shipping of inventory within United States.

The reason of selling this business

Selling Sweat Design is not my first choice and it breaks my heart to part with the brand I build. Due to my countries ever-changing and unsecured economic structure, it would not be liable to continue with this business, my profit is just not strong enough. You on the other hand stand a chance of making a + - 50% profit if you cell a item at an average of $50, we both know that is low compared to other brands. There after you can make a profit of around + - 150% because of wholesale prices and owing the store.

What's involved in running this business

Running a business and making it successful takes Sweat and hard work. I have a great relationship with a wholesale suppliers that offers private labelling, and beautiful, trendy, unique new styles every week to choose from. You can also send in your own design with bulk orders. Because this niche products cater to more specific target audiences, your marketing doesn’t have to appeal to the masses. This makes it much easier to create and optimise your overall marketing strategy. Through Instagram and Facebook you can advertise and reach your audience (shoutouts, ambassadors and the new instagram store tag makes is easier than ever) Mailchip is an easy way to start campaigns and grow your mailing list. The app Kit can also take your advertising a new level without spending a lot of money. As Sweat Design e-commerce business grows, you will begin to develop a reputation as an expert in your niche. When you focus on delivering a great product and brand experience in this niche it is easier to build trust, credibility, and brand loyalty with customers. Another idea is to merge this brand with your won or any existing one. This is not a dropship store but can easily be included if that is desired, I do however recommend using the wholesale supplier as the quality of the prodigy is key.
Time to run this business: approximately 14 hours per week
Sale Includes
  • Physical inventory

  • Logo and branding assets

    The logo design in different color, flyer designs for Sweat Designs first collection, 2 months worth of social media images.

  • Social media accounts

  • Personal support after sale

    I will be able to help the new owner of Sweat Design PTY. LIT. with writing blogs or ebooks. I will also include a Shopify expert for tweaking the store to your liking from $50 - $150 and to make sure it runs smoothly. I will be able to give a helping hand where needed.

  • Domain

  • Product photos

    I have beautiful photos of the inventory as well as hundreds of stock photos for social media, blogs or free ebooks. There are endless possibilities.

Social Media

Mailing list100subscribers
Social followers800subscribers
Seller‘s Advice

How to grow this business

E-commerce are exponentially growing, and it's now the perfect time for a startup to firmly established themselves. There are many way to do so including: target your online audiencebe and be clear about who they are, by keeping media relevant. Make sure your store is mobile capable and user friendly. Be original and dont copy other entrepreneurs. Keep the website and store simple and clean. While you can’t ignore social media, don’t make it your number one strategy for traffic and leads, this is where an email list is key. Have your goals set and push towards them.