All prices in USD
$54,000
  • Avg. revenue /month
    $9,016
  • Avg. sessions /month3,762
  • Avg. profit /month
    $1,385

Business Story

Why this business was started

There was a huge gap in the Canadian activewear market. Canada didn't have much to offer other than Lululemon, and I really wanted to fill that gap with ethically made, high quality activewear. I wanted to offer a variety of brands so customers have a selection and can find what works for them.

The reason of selling this business

I have taken it as far as I can and it is time for my next challenge! Sweat Society needs someone that has more experience in online marketing to really allow it to fulfill its full potential

What's involved in running this business

Sweat Society is an online ethical activewear retailer. Creating and maintaining a strong online presence is key. Great customer service is required to maintain high customer return. Buying from our wholesale partners, while continuing to research new brands. Receiving new product and inputting it on the website. Fulfillment of online customer orders.

This business was founded: over 7 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,016
    Verified
  • Avg. sessions /month3,762Verified
  • Avg. profit /month
    $1,385
  • Profit Margin14%
  • Avg. sales /month40
Other details about profit: Sweat Society was grown with zero investors or loans. Everything that the company made in the first 3 years (2015-2018) was put back into buying inventory and expanding. The profit margin above takes this into account and was calculated from 2019-2020. The profit margin includes the COGs - product purchased; shipping (including materials to ship); Labor (when needed for shows/events); domain; shopify charges and monthly expenses which include - advertising, bank charges, dues/subscriptions (quickbooks; gmail), legal/professional fees, utilities (internet, mobility). Expenses are all subjective to what the buyer wants to include, and how much they want to spend in each category. We did a lot of pop-ups and events which were always very successful, and travel was an expense for these shows. But as Sweat Society is being sold as an e-commerce, these expenses were not included and there was not a lot of travel in 2019-2020 due to COVID. If the buyer is wanting to create additional revenue outside of e-commerce, things like yoga festivals, and local pop-ups are a great way to get in front of the customer.
Total revenue
  • $802,426
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 334,858Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $6
      /year
    • Active Campaign - email; Quickbooks - accounting
      $120
      /month
    • Google, Facebook
      $480
      /month
    • Shipping; Retail insurance; Accountant and Lawyer fees
      $772
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      Sweat Society is being sold as a TurnKey e-commerce business. Everything will be transferred over - The logo (in the process of being trademarked - should be completed by 2022). All social media - FaceBook, Instagram, TikTok. All advertisements, graphics, reports, photography etc. will be handed over. Our email list and campaigns, automations, email drips, etc will all be transferred. Everything is organized and filed in a Dropbox account. This can be transferred to pass off assets, everything can be put on a hard drive and mailed, or any other way the buyer wishes. Inventory transfer can be negotiated.

    • Personal support after sale

      1 month of training for the following as needed: - how to buy new product from current partners - how to upload and input new products on website - how to navigate around Shopify - any additional support needed on the backend involving Shopify and the theme. Training and support beyond 1 month can be negotiated with a paid contract.

    • Domain

    • Product photos

      All product photos on the website can be transferred over. These are all stored in Shopify. Any photos not on Shopify are in the Dropbox folder and will be transferred with the other brand assets via Dropbox or hard drive.

    • Social media

      Total followers9,425subscribers

    • Suppliers

      We work with over 10+ amazing brands. All relationships will be transferred - all contracts will be transferred over. These are all currently stored in the Dropbox folders and will be transferred with the other assets

    • Mailing List

      2,500subscribers

    Seller‘s Advice

    How to grow this business

    Implement a competitive online marketing strategy.

    Skills to have

    Online Marketing - Facebook and Google Ads. Buying experience from wholesale partners (training can be provided).

    Share

    SN
    Stephanie N.Current store owner

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