Sweden Eco
General description
Sweden Eco is a range of high quality, Swedish made skin care products that are produced form natural and organic ingredients, with some vegan options available also. The company has a strong belief in transparency about the source of its ingredients and does not conduct any testing on animals, or use individual ingredients tested on animals. All details of the products are on the main website.
We came to build this business as my Swedish partner could not purchase the products in the UK, so we approached Rosenserien to look into selling their products. We started selling in the UK and have had positive feedback along the way, but careers in other places meant that we were not able to give Sweden Eco the focus it required, and have currently ceased trading on our website (which is why some data here appears to show no sales or hours on operation).
Included in the sale are:
Sweden Eco Limited
Sweden Eco Shopify website, including 2 domains
Instagram account
Facebook account
Twitter account
Natwest Business Banking account - currently £300.00 in the account
We purchase wholesale from Rosenserien in Sweden and sell direct to online customers in the UK. Profit margins vary from 10% to 40%, depending on how you set pricing.
Business is VAT registered so that it may purchase from Sweden with a 0% VAT rate.
Advertising has included;
Sending free samples to online influencers in exchange for mentions
Google adwords campaigns
Marketstall at London Scandinavian Market
Although you could start purchasing from Rosenserien immediately, as all the product information is available, it would be advisable to visit Rosenserien, just south of Stockholm, to have a training day on their products and buy some samples; this costs around £300-400 in total.
This business would suit someone who has experience in the natural health and beauty industry, who is looking to bring an established brand (who sold 400,000 units last year in their established markets) to the UK. An understanding of the Swedish language would be useful, but not completely neccessary.
Our original agreement was to sell Rosenserien products in the UK, but as this is a fully comprehensive site, there is scope to sell in other English speaking countries. This would need to be agreed with Rosenserien in Sweden.
Financials and traffic
Company has not been selling for several months, and so does not have an up to date set of data.
Average profit/month
$1 USD
Average overall profit margin
25%
Average number of sales/month
1
Lifetime revenue
$2,253.00 USD
Lifetime traffic
3,925 Sessions
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Business Expenses
Packaging - £1.50 per sale
Expense item |
Cost |
|---|---|
| Shopify plan |
$34.00/month |
| Subscriptions (ie. Mailchimp, apps) |
$1.00/month |
| Advertising (ie. Adwords, Facebook ads, etc.) |
$1.00/month |
| Domain |
$2.00/month |
What’s included in the sale
- Physical inventory
- Logo and branding assets
- Social media accounts
- Personal support after sale
- Domain
- Product photos
Social Media
Mailing list
42 subscribers
Social media followers
402 people
Q & A
Why should someone buy this store?
The store is a ready built business, with a proven customer base overseas, which just needs the final piece of focused advertising by a health and beauty savvy person to bring it to the English speaking market. The website itself has had many weeks of effort, including professional design assistance and extensive detailed Swedish text translated to English (which opens up the brand market to all English speaking nations, which would need agreeing with Rosenserien first). There is also great value in the 2 domains which come with the store.
How can the future owner improve the business?
To improve the business, Sweden Eco needs somone with the time to spread the word about quality ingredients in skin care. Swedish customers are very aware of what the brand stands for, which has led it to be included in the Swedish equivalent of Boots. Once quantities are increased, the wholesale purchase price and shipment price are reduced, so there are economies of scale to be benefitted from in the long term to improve profits.
What work have you put into the store?
So far we have created;
A comprehensive website with translated product information and appropriate meta tags for Google search. Product photos are available from Rosenserien head office. Any graphic designs made by Sweden Eco will be made available.
Creation of limited business, with VAT registration.
Packaging and posting system that delivers the products safely with recycled and/or bio-degradable materials. Details of suppliers will be given.
Instagram page with 58 posts and 190 followers currently
Facebook page with 100 followers
Twitter page with 112 followers
$3,500 USD
About the seller
Adam R.
Created this store about 2 years ago
Bio
I spent the majority of my 20's travelling, which is how I met my Swedish partner in Australia. We now live in Worcestershire, England, where I work as an engineer and my partner, Sanna, works for an accident repair company.
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