• Avg. Revenue /month
  • Avg. Sessions /month378
  • Avg. Profit /month
  • Inventory value


General description

Sweet Lupine is an online ethical fashion marketplace/ boutique. We carry products that are made in America, fair-trade certified, handmade, cause-based, and eco-friendly. The majority of our clothing inventory is made in America, and all of the jewelry is made by independent designers. Apparel made outside of the United States is fair trade certified or made under fair labor laws; nothing we carry was made in sweatshops.

What really sets us apart is our price-point. We have worked hard to curate a collection of ethical fashion that is affordable. Working with smaller sellers and independent makers has allowed us to compete with "fast-fashion" lines and provide a service that is greatly needed in the slow-fashion movement, affordable, sustainable fashion.

A typical Sweet Lupine customer is a cultured, creative woman between the ages of 25 and 40 who has a natural curiosity for the world. She appreciates her wardrobe as an expression of herself and desires a collection of unique, fashionable, comfortable and affordable clothing and accessories.

Why should someone buy this store?

Sweet Lupine meets a NEED in the market. The demand for ethical fashion is gaining momentum by the day, particularly as millennials look to use their purchasing power for good. However, there are very limited options for people who are looking to shop ethically, but cannot afford a $100 sweater. Sweet Lupine is their answer. Additionally, there are very few ethical fashion marketplaces (online stores that carry more than one line/brand). Sweet Lupine also meets this need.

We have a loyal following of women who are passionate about ethical fashion and who want to be a part of the solution to cleaning up the fashion industry. We have high traffic numbers (TOP 16% of stores that opened the same week we did), and SUPER HIGH CONVERSION RATES (5.12% among an industry average of 1.75%). (See screenshots below for Shopify evidence). These women are our customers and our champions - spreading the word in their communities and online. We had several women write to us asking to be ambassadors for our store, but we didn't have the means/manpower to create an ambassador program. However, that would be an easy way for the new owner to grow their advertising.

The foundation for a successful store is here, we just need someone who has the time and marketing resources to take the shop to the next level.

How can the future owner improve the business?

Marketing. Sweet Lupine needs someone who is dedicated to spreading the word that ethical fashion can be affordable and that Sweet Lupine is the answer. We only ran a very few (maybe 2) social media ad campaigns over the last three years, increasing marketing and advertising will be critical. Social media / e-marketing is not my strength and I feel certain that improvements in this area will lead to huge gains in profit.

Additionally, the shop needs someone who can dedicate more time to the growth of the business. Over the last three years, a health concern sidelined my ability to work, and recently new endeavors have taken priority, so I have not been able to spend time building the shop.

What work have you put into the store?

We built this store from scratch- name, logo/branding, website design, inventory sourcing/stocking, e-mail list growing- we've done it all.

Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. Revenue /month
  • Avg. Sessions /month378Verified
  • Avg. Profit /month
  • Inventory value
  • Profit Margin30%
  • Avg. Sales /month4

Other details about profit:These numbers are estimates. All sales were done through Shopify, so please see their "Store Performance" section below for more information. Sales varied significantly by quarter, with the vast majority of sales made in Q4. Additionally, a personal health issue prevented me from working for several months, so you will see our sales varied significantly (we did fulfill orders during this time, but did nothing else for the shop).

Total revenue
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
Traffic data comes directly from Shopify and cannot be edited by the seller


  • Shopify plan
  • Domain

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers1,000subscribers

Seller‘s Advice

How to grow this business
  • Expanding to include a plus-size line and home-goods.
  • Increasing social-media/ e-marketing!
  • Creating an ambassador program.

Why buy a business on Exchange

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

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You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

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Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.