All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month2,099
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Like any other fashionista, I had a passion for fashion. Since my tenure in NYC didn't work out, I figured why not open a fashion forward boutique to my town in FL and sell hard to find clothing for the local fashionistas in my area? I desired to be an entrepreneur and my own boss. Eventually I wanted to create my own line of clothing.

The reason of selling this business

Unfortunately, I no longer have the funds to keep it going anymore. I wasn't able to scale it, monetize and make my store profitable. I also got burned out by running the store and lost my passion for it. I developed a new passion for another niche and I would like to focus on that after I sell this one. I would still like Sweet Rebel to continue. I would watch my baby grow in the hands of a more experience person(s)/company from the sidelines.

What's involved in running this business

All photography are shot by me. I buy, pack and ship my own inventory. All inventory is stored in house. I will provide you with a list of my suppliers. You would need to purchase inventory for the forthcoming seasons. Purchase ads on Facebook, social media, etc. You don't have to house and ship your future inventory. You can drop ship or however you choose.

This business was founded: over 7 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month2,099Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: no profit because I had to constantly keep supplying new inventory and my products didn't sell fast enough.
Last 5 years revenue
  • $13,838
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 146,960Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Mailchimp
    • Facebook ads
    • Adobe Photoshop Subscription

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox, physical mail, list of my suppliers, 6 months of support from me, Mr. Parker theme and Fashionopolism theme included.
    • Personal support after sale

      All support- phone, email, text with fast response for a seamless transfer. I am here to help you for a duration of 6 months or more if needed. Shipping costs of inventory is NOT included.
    • Domain

    • Product photos

      Google Photos, Google Drive, Canva account
    • Social media

      Total followers44,555subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    Sweet Rebel is perfect for the future owner who desires to sell trendy and contemporary, streetwear, boho chic or pretty punk niches. Keep the community going and the audience and sales will grow. Run convert-able ads, etc.

    Skills to have

    You won't need to start from scratch. Our brand already has an audience and community. Similar audience to i.e. Nastygal, Prettylittlething, Dolskill, Revolve, etc. SR has a good standing online presence for the past 6 years, 2k email subscribers, 3k IG followers and 40k Wanelo followers. Appeals to many influencers.

    For store maintenance you will need to continue with product photography, Google, facebook and Instagram Ads. Social media posting. Pack and ship inventory. Maintain positive reviews.

    Sophia S.Current store owner
    Sophia Upon graduated from the International Academy of Design and Technology. Sophia interned at Details Magazine, followed by stints at fashion houses such as Elizabeth and James, Janelle Funari New York, Charlotte Ronson and Larok Luxe in NYC. Sophia launched Sweet Rebel online on March 2013 and opened a brick and mortar store in July 2013.


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