SwoobFit is a turnkey activewear manufacturing business. The company began because of a climbing session with friends near Big Cottonwood Canyon. One of the girls had her phone in her bra and the rest is history - we developed the first sports bra with pockets.
We have always focused on being real. Life changes happen and because of that we have always tried to cater to women new to or getting back into a fitness/workout routine. The athleisure market continues to be fast growing and more and more service oriented.
The brand started off as a Kickstarter that funded an innovative sports bra designed with water resistant pockets for the active girl! Since then, SwoobFit has designed and manufactured numerous tops and bottoms aimed at health conscious women that care about fashion, fitness, and function.
The activewear market is massive and expected to grow to $69.2 billion in 2020, which is up from $54.3 billion in 2015. Our email list of 5,700 grows weekly as does our Facebook and Instagram accounts. Currently we have over 9,000 followers on IG. No experience in fashion design is necessary - all resources required to manage and grow business are included! As the owner I will commit to help mentor the first few reorders and new style development.
This has always been a fun side project for me, but there is bigger opportunity for the right person! I run and operate another business that is taking too much of my time and attention. My top sales channel is a women owned retailer in New Jersey. We recently launched a custom SwoobFit branded line she is selling into local New Jersey gyms in addition to her own store! This same model can be scaled across the country starting right here in Salt Lake City!!
Additionally I have a grandfathered [REDACTED] account. It is a fantastically powerful marketing tool I have yet to put to use. All inventory is branded and labeled in organized, easily transportable bins that are sorted by style and size. All apparel, packing/shipping material and accounts, apparel design and manufacturing, fabric sourcing/selection, design/style calculators, website, social accounts, email campaigns, Google Analytics and SEO tools, and branded content is operable and setup to scale.
This is an excellent turn key business with untouched potential in local gyms, dance studios, and pop up events. Amazon is setup and actively generating sales with a three year history! Etsy and social sales channels as well. I have also setup integrations to facilitate drop-shipping thousands of other products from Amazon and third party suppliers. I have thousands of design assets (video/photo) included with purchase of business - photos, videos, domains, and style patterns all stored on a 3TB hard drive.
There is 4-6 months of inventory runway. Reaching out to local gyms, dance studios, and boutiques alone would make a very profitable business. I have not marketed or retargeted any Amazon or online customer! There is massive opportunity in developing a strong relationship to the existing customer base.
Business Sell Includes: Website and ALL purchased web domains. (Valued at over $4,500). Physical inventory (Valued at over $30,000). Three years worth of logo, photo, video, and social assets (valued at $50,000). Social media accounts: Instagram, YouTube, Twitter, and Tumblr. Manufacturing, fabric, fashion design relationships. Style patterns for over 20 activewear pieces (valued at $20,000). Consultative support and mentorship post sale, and much more. Call or text with any questions 775.848.1006.
Financials and traffic
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