Talisman Home Co. is a curated home decor shop featuring a unique selection of modern artwork, lighting, furniture, and accessories. With a premium selection of items, Talisman Home Co. differentiates itself on quality and style, while keeping with top trends in the marketplace. The shop’s listings are carefully chosen for a predominately female, young-adult market who are starting to decorate their first homes and will pay a premium on unique items.
Talisman Home Co. started out of the concept that customers want a unique experience that has already been carefully sorted for them. With home decor in particular, the options can be overwhelming, so being able to visit one shop with a specific style and variety of items can help make the process much smoother and stress-free. Plus, with categories spanning accessories to furniture, larger purchases can easily be made by sourcing decor for every part of the room from Talisman Home's different categories.
The logo for Talisman Home Co. reflects the shop's modern aesthetic, and includes the tagline "Curated. Modern. Home." With color-blocking and a soothing blue palette, it's both classic and memorable. This design pairs well with the shop's aesthetic, and easy fits within social media icons and with lifestyle image pairings.
This store has been set up with a discerning eye and has all the brand direction, logos, and style in place to take the shop from concept to sales. It is an easy, one-step process to owning a fully designed and carefully considered e-commerce experience for the home decor buyer.
How can the future owner improve the business?
By identifying key pieces, like the Eames chair for instance, the future owner of this store can specialize in highly-sought products for high volume sales and then continue to expend the existing categories with more options to give customers a sense of breadth when they shop. The
What work have you put into the store?
From web design to branding, I took the Talisman Home concept from simply a name to occupying a specific niche and expanding the brand collateral from product selection to brand experience.