All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month2,309
  • Avg. profit /month

Business Story

Why this business was started

We both love food and online TEA business back in 2003 was unheard of. Sure there were pretty sites showing off tea, but we were the first taking selling tea seriously online. Australia is a vast country, and many areas have tea lovers that are unserviced. We saw a great market gap.

The reason of selling this business

Owners have other interests and business to take care of. A young family also demands more attention :)

What's involved in running this business

Sourcing, pack and sending tea orders. We have automated the business and it is scaleable with ease. We recommend a decent marketing budget to ensure you are well positioned in the market.

This business was founded: over 3 years ago
Time to run this business: approximately 20 hours per week


General description

Tea online store focusing on quality leaf tea, extensive collection of articles from last 16 years. (site moved to Shopify around 2016, the 6th version of [REDACTED]) Geared towards both b2b and b2c marketing. Existing customer database, email list and social profiles in prominent channels. Video, creatives and other IPs as part of the package. No stock or equipment in this sale, so you can design your operations. Training can be provided. You will also get the indepth google analytics we set up from start - 2003. This is an invaluable asset along with all the history inside different advertising platforms used previously.

Why should someone buy this store?

If you want to shortcut the pain of building the business from ground up, and harvest the reputation from a 16 year old reliable tea brand well positioned in Australia and planet google, this is your chance.

How can the future owner improve the business?

Marketing. It is the rocket fuel. At the time we put in $3000 a month in marketing, we made circa $60K gross income. Marketing is not a bottomless pit, and there are some really good affordable marketing that can help. We recommend you have at least one person in your team can dedicate 10 hours per week in marketing to make this business a huge success.

What work have you put into the store?

We have placed in a substantial effort in building content, which is what google loves. The site is full of personality, with design and style that can be easily manipulated inside shopify. We have done all the work end to end running the business. If you wonder how to do something in this business, we mostly likely know the answer.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month2,309Verified
  • Avg. profit /month
  • Profit Margin70%
  • Avg. sales /month50
Other details about profit: Sales are almost all done online. We have also explored overseas opportunities by using the export grant. We can discuss or provide referral. Drop in sales due to other personal commitment. This business needing a focused merchant to bring it back to its full power and potential.
Total revenue
  • $358,851
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 96,990Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Employees
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      all images in the website currently are part of the sale.
    • Personal support after sale

      Personal support after sale is negotiable as required. Open to discussion. We can train you on product, business coaching or help you as a consultant if required.
    • Domain

    • Product photos

      all images inside [REDACTED] shopify website will be passed onto you as part of the sale.
    • Social media

      Total followers9,000subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Tea consumption is growing steadily every year, and so as the players in the field. As tea business owner and operator for 16 years +, we started as home biz and moved to a 12 member operations to now back down to 2 because we have other commitment. The advice is: allow yourself to grow and evolve with the business. Make it an extension of you. Create your USP. Don't just sell stock standard. Get profits, not volume.

    Skills to have

    Ideally you appreciate the aesthetics of tea and online shopping. But above all, curiosity. Start with why, and the how (skills) will come.


    Peter T.Current store owner
    [REDACTED] was founded by a husband and wife team - Peter and Salina Hainzl. Trained as graphic designers, the team set off to create an easy to use online tea store to service an untapped online tea marketing back in 2003.


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