All prices in USD
  • Avg. revenue /month
    $3,784
  • Avg. sessions /month4,317
  • Avg. profit /month
    $1
  • Inventory value
    $2,500

Business Story

Why this business was started

This business has so much potential. Brides want to buy online, & try on accessories in the comfort of their own home. Currently they have the choice of very cheap looking stuff on ebay, or very expensive items on a few small niche websites, or from bridal shops with huge mark ups. I saw a gap in the market. There is a very big profit margin to be made on bridal accessories which can be bought for a few dollars from China, and if packaged nicely, and marketed correctly, can be sold for a very good profit online, without the middle man of bridal shops. For example, the robes which brides often buy to wear for hen weekends, and on the morning of the wedding. Also the fur wraps that brides wear in Winter, also a good seller. This is our own product range, as the market didn't have a great one in the UK. There is potential to do the same with veils, hair wires, head bands, flower crowns, wedding jewellery, bridesmaid gifts, venue decorations, and so many other areas. But this requires time and money which I simply don't have with my current commitments.

The reason of selling this business

Because I don't have the time or money that it requires. Since October 2018, I have had to put the business aside due to other commitments, and apart from sending out parcels, the odd conversation once a month with current suppliers, and a few minutes a week adjusting the Adwords, I have had to let it run itself. Now the business is on Pause.

What's involved in running this business

2 or 3 hours a week sending out parcels. 1 /2 hours a month reordering from existing suppliers 15 minutes a week on Google Adwords A future owner though would want to spend much more time developing new product lines, and working on the marketing, in order to grow the business

This business was founded: over 6 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,784
    Verified
  • Avg. sessions /month4,317Verified
  • Avg. profit /month
    $1
  • Inventory value
    $2,500
  • Profit Margin30%
  • Avg. sales /month1,081
Other details about profit: The business is currently on pause. Average figures of revenue last year are available for you to see. Typical profit in a normal year would be Revenue minus Cost of Goods @ 30%, minus Post & Packaging @ 10%, minus Google Adwords @ 25%.
Last 5 years revenue
  • $238,381
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 272,017Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $20
      /year
    • Apps - Blog Studio, Stamped.io, Wholesale pricing. Though this last one should have been cancelled some time ago, so it is actually $46
      $79
      /month
    • Google Adwords
      $883
      /month
    • postage and packaging
      $390
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Includes everything on the site regards logos etc
    • Personal support after sale

      Can provide a very strong handover on how to work Adwords, introduction to suppliers who we have built very good realtionships with over many years, marketing potential on other social media, ideas for other marketing on wedding blogs which I have not had time to do, but my know ledge base is very strong on the industry. For one month.
    • Domain

    • Product photos

      All original files available, we had all these photos taken ourselves for each individual product.
    • Social media

      Total followers2,693subscribers
    • Suppliers

      Strong relationships with 3 main suppliers, developed over many years. Also good relationships with another 4/5 suppliers, all since 2016. Can introduce you to them all.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I would invest in new product lines, and spend time on marketing on social media. Sales come from Google Adwords, but there is so much untapped potential through FB/Instagram etc. Plus through editorial promotion on wedding blogs. Would be very easy to build this business, it just requires some money and a lot of loving care and attention, time that I sadly don't have.

    Skills to have

    Not particularly. just a passion for all things bridal, and a desire to find products that really brides are looking for. A knowledge of marketing in the social media arena would make the job easier.

    Share

    RH
    Rosa H.Current store owner
    My family used to own a physical bridal shop until 2018. I saw a gap in the market to sell quality bridal accessories online at a good margin. The competition was either very tacky on ebay. or sold at huge mark up in other bridal shops. Brides want to buy online, and try from the comfort of their own homes, and I saw an opportunity to provide this. I believe that brides want affordable accessories, but they would like to buy them from a good looking website with a luxury feel, and excellent service

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