All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month2,342
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I started this shop because I was with a firefighter boyfriend for 5 years. He has such a passion in this niche, that helps us a lot in sourcing products and doing ads. Unfortunately, we are not together anymore, therefore I would like to sell this shop to someone who is relate or interested in supporting firefighters.

The reason of selling this business

As mentioned earlier, I'm not together anymore with my firefighter boyfriend therefore would like to sell it to someone else who have passion in this niche.

What's involved in running this business

Sourcing and uploading products, running ads, packaging and fulfilling orders.

This business was founded: about 7 years ago
Time to run this business: approximately 12 hours per week


General description

This store sells gift products related to the occupation - firefighter. We started in Feb 25, 2014. We had other projects going on during that time so sales are up and down throughout the years. We started selling t-shirts related to firefighters. It went really well and then started doing emergency knives then kids toys all related to our niche.

Some products are print on demand, some are drop shipped from other platforms and some are inventory. The price includes the left-over inventories in our warehouse. We have approx. US$185 worth of inventory left in stock, this price includes shipping over the inventory, thank you card and any brochures to buyer's address. For people who are interested in buying, we will send over an inventory list.

This store has lot of potentials due to it's sale's record and passionate niche. We also accumulated 32K real fans on our Facebook fan page (non of these fans are fake or purchased) We also have over 6K customer's contact in our Mailchimp account for this store.

I started this shop because I was with a firefighter boyfriend for 5 years. Unfortunately, we are not together anymore, therefore I would like to sell this shop to someone who is relate or interested in supporting firefighters.

Reason for selling: To acquire capital for another business.

Shopify suggested selling price: $9400

Why should someone buy this store?

This store has a lot of potential for someone who can focus on this niche. Everything is set up and ready to go. Strong social media existence and large fan base.

How can the future owner improve the business?

Future owner can launch more products so repeat customers can buy more. Creating content base community who are firefighters will help a lot to promote this store. Running giveaway contests or kid's firefighter costume photo contest may also help.

What work have you put into the store?

From creating the logo, setting up the whole store to sourcing products, managing Facebook page and maintaining a good level of customer service are all part of our work. Branding work includes creating thank you cards for each order and well wrapped packaging.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month2,342Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin30%
  • Avg. sales /month150
Other details about profit: The total revenue for last 12 months is low because we haven't been working on this shop for the whole year. Our total sale since we launched in 2014 is $261,297.66. (Please see screenshot) Because my main source of advertisement is Facebook marketing, therefore the profit really depends on how much time you spend to do ads. My best months' are doing over 700 orders, over $40000 in sales. The more time you put in this shop, the more profit you make. And also I've already built a good amount of followers and email list, therefore you can now earn more by promoting to these existing fans. (which means less costly) We are happy to help out in teaching you how to run the facebook fan page and launch ads on Facebook for the person who decide to take on this shop :)
Last 6 years revenue
  • $226,382
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 173,336Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I will dropbox over all branding assets including logo, graphic etc.
    • Personal support after sale

      I can help you get started and all transition enquiries for 30 days. I'll help you answer all questions regarding ads, product sourcing, etc.
    • Domain

    • Product photos

      I will dropbox over all product photos.
    • Social media

      Total followers33,049subscribers
    • Suppliers

    • Mailing List

    Emma F.Current store owner


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