All prices in USD
$20,000
  • Avg. revenue /month
    $2,420
  • Avg. sessions /month1,810
  • Avg. profit /month
    $700
  • Inventory value
    $8,500

Business Story

Why this business was started

I had a love for babywearing and breastfeeding and found products that catered for plus size bodies where lacking. I opened The Fluffy Mama to create a safe space for people of all shapes and sizes to shop without judgement. The product lines have been complied to best cater for plus size customers and I feel there is always massive room for growth in this area.

The reason of selling this business

My babies are growing and evolving and so am I. Our collective interests are moving away from babywearing and I would like to devote my time and effortss to a new venture. I think there is so much that can be done with The Fluffy Mama, new products to be added, new avenues to explore, I hope that someone can tackle all of these things with fresh eyes and passion.

What's involved in running this business

The stock is all kept on hand, I have devoted a bedroom in our home to use as a display room. It would be entirely up to the new owner if they wanted to continue in home consults. A knowledge of babywearing and breastfeeding is essential. I trained with The Babywearing School of Australia, although not necessary you will need to be able to offer advice on how to safely use the carriers you retail.

This business was founded: over 3 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,420
    Verified
  • Avg. sessions /month1,810Verified
  • Avg. profit /month
    $700
  • Inventory value
    $8,500
  • Profit Margin30%
  • Avg. sales /month35
Other details about profit: I started the business with $15,000. I recovered most of this in my first year of business and saw a profit in our second year. All of the hard work has been done, the social media following built. The Fluffy Mama is ready to fly!
Total revenue
  • $94,384
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 70,612Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • Xero
      $50
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Most likely Drop Box

    • Personal support after sale

      I am happy to hand hold for the first 4 weeks to smooth out any kinks and help the new owner find their feets before letting them fly!

    • Domain

    • Product photos

      Not Included

    • Social media

      Total followers4,500subscribers

    • Suppliers

    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I would add more plus size fashion items. Larger range of nursing bras. Breast pumps and milk catching devices. I am not great on Instagram so there is certainly room for growth there. I would also consider a new logo, perhaps something a bit more simple.

    Skills to have

    Yes a passion and well rounded knowledge of baby carriers and their safe use. Breastfeeding knowledge/passion is also a must if you wish to carry on that branch of the business.

    Share

    JR
    Jessica R.Current store owner
    I am a Mama bear to two boys, 4.5 & 19 months. I am at a crossroads of self discovery and need a new challenge and to ignite a new spark in my professional life. I am certain The Fluffy Mama will flourish in the right hands.

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