All prices in USD
  • Avg. revenue /month
    $545
  • Avg. sessions /month3,483
  • Avg. profit /month
    $200

Business Story

Why this business was started

I decided to start this business to try my hand at creating a website and going my own in the advertising space. I currently work full-time in a highly regulated industry therefore the opportunity to advertise directly to customers and try new platforms was extremely attractive. Why headphones? This was an area I identified as having potential due to the niche for a site and a brand devoted purely to headphones. There is amazon and other providers, however these see headphones as an additional product. By creating a brand where there is a passion for headphones has helped build a USP and give the impression of quality above and beyond these other providers.

The reason of selling this business

As I work full-time, the time needed to grow the site to its full potential would be best suited to someone else. I have put in the foundations and made a fair bit of sales but in order to reach the next level it would require more investment into the social media side of things and up-keeping of the orders. As I'd quite like to see this business thrive under the hands of someone else, I've decided to put the site up for much lower than Shopify valuation of $1750 (see screenshots).

What's involved in running this business

Fulfilling of orders in Oberlo/AliExpress. Updating the products to ensure the highest performing are front of mind. Running/adapting google ads and facebook ads campaigns. Replying to customer queries and ensuring customer satisfaction.

This business was founded: 6 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $545
    Verified
  • Avg. sessions /month3,483Verified
  • Avg. profit /month
    $200
  • Profit Margin31%
  • Avg. sales /month15
Other details about profit: Profit in this case is generated by comparing revenue vs costs of purchasing through oberlo/AliExpress, Google/Facebook ad costs, and recurring subscriptions. Drop in sales over January due to the reduction in promotion over the month.
Total revenue
  • $2,724
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 17,419Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $15
      /year
    • Mainly Google Ads. Retargeting via Facebook.
      $150
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo and branding assets can be transferred by wetransfer.
    • Personal support after sale

      Will provide handover support of logos, tips and ideas for marketing, and any other support (e.g. Product ideas for up to 10 days after sale. This should enable a smooth handover.
    • Domain

    • Product photos

      Photos will remain in the store.
    • Social media

      Total followers950subscribers
    • Suppliers

      Not Included
    • Mailing List

      374subscribers

    Seller‘s Advice

    How to grow this business

    I would definitely look at refining the products and suppliers to the couple of highly successful products + advertise these using the facebook and google retargeting pixels. I'd look at using some automatic tracking app that enable customers to track the status of their headphones automatically. I would also grow the social media presence - both instagram and facebook, as well as utilise our customer permissions. This is the one thing I would have loved to more of if I had more time outside my day job.

    Share

    SD
    Samuel D.Current store owner
    I'm an aspiring digital marketer in a large multinational company who is looking at flexing my entrepreneurial muscles by creating my own site to test new e-commerce and marketing techniques.

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