All prices in USD
$15,000
  • Avg. revenue /month
    $763
  • Avg. sessions /month1,965
  • Avg. profit /month
    $243
  • Inventory value
    $4,025

Business Story

Why this business was started

I started my business because I didn't feel that there was a brand (especially not in UK and EU) that had "cozy" as the main driver. I wanted to create a brand that allowed people to feel good in their homes (especially during covid) but equally when they go outside and wear our clothes.

The reason of selling this business

I have another business and need to focus all my attention on that - I would have continued pushing this if I didn't have my other business.

What's involved in running this business

The main tasks is to push marketing, create email campaigns and answer support questions (which in total have been less than 10). You could also add new products to sell etc.

This business was founded: 12 months ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $763
    Verified
  • Avg. sessions /month1,965Verified
  • Avg. profit /month
    $243
  • Inventory value
    $4,025
  • Profit Margin39%
  • Avg. sales /month20
Other details about profit: I've only just pushed marketing end of November which makes the number look worse than they are. In December we sold for £2,787. Top 5 products profit margin is 39%.
Total revenue
  • $9,154
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 23,582Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $49
      /month
    • Inventory warehouse
      $34
      /month
    • Domain
      $73
      /year
    • Reconcily - app that integrates with my accounting software - super easy!
      $24
      /month
    • Facebook, Instagram, google and Pinterest
      $500
      /month
    • I have an accountant
      $213
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Color schemes, font, and logo will all be shared in your preferred format - I use a tool called figma similar to Photoshop.
    • Personal support after sale

      I'm happy to do a transition period for 1 week after transaction and will prepare proper handover document with details to suppliers and partners, log in details etc. All interactions will be via video conference and email/phone due to covid.
    • Domain

    • Product photos

      All product photos will be shared part from the ones on me and my family and friends. I have a lot of good photos from my suppliers with my designs on people and I've edited quite a few as well.
    • Social media

      Total followers550subscribers
    • Suppliers

      I have a storage and fulfilment partner in the UK who package and send out products and I also work with a print on demand company. I will also introduce you to my suppliers so you can order more products in the future.
    • Mailing List

      230subscribers

    Seller‘s Advice

    How to grow this business

    The buyer is presented with an enormous amount of room for further growth of the business. The predominant means of achieving this is through continuing to advertise and build up the brand. The new owner could also consider adding or removing products to expand the brand’s collection, according to their research and preferences. Additionally, a considerate amount of people are subscribing to the newsletter, which could be used to improve recurring revenue.

    Skills to have

    The ideal buyer would be an individual with experience in, knowledge of, or interest in the ecommerce market. The business would especially benefit from being acquired by someone with expertise in branding, marketing, and advertising, as all business and operational work has already been completed. It is particularly ideal for someone who is looking for a business with flexibility and the ability to shape it around their lifestyle.

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    Helen Y.Current store owner

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