All prices in USD
  • Avg. revenue /month
    $28,178
  • Avg. sessions /month15,953
  • Avg. profit /month
    $11,492
  • Inventory value
    $220,000

Business Story

Why this business was started

I designed myself a journal to help me get more organised and happened to really love it so I created some journals to sell and this was a side hustle while I focused on another ecommerce business but as soon as I launched it was evident that this was something special. I sold the other business and focused on The House of Routine

I do have GRAND PLANS for The House of Routine and would love to see them fulfilled, regardless if that is with me or someone else.

The reason of selling this business

This has been an incredibly difficult decision and part of it is personal, so I would go into more detail with the potential buyer.

Another reason is that I am starting to realise my passion is in the startup/creation phase of businesses.

What's involved in running this business

The business is very autonomous with fulfilling orders or any "manual" type of work.

The beauty of this business is that, all of the orders are fulfilled by a 3PL warehouse who pick, pack and ship orders daily (based in Sydney). You can take on fulfilling yourself if you wish.

This means you can focus your time on the fun stuff such as: Advertising/marketing, content creation, posting, researching new products, customer service.

These results has mostly been achieved from just myself and help from part time VA's! Just imagine what you could achieve with a team! Or keep running by yourself.

This business was founded: almost 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $28,178
    Verified
  • Avg. sessions /month15,953Verified
  • Avg. profit /month
    $11,492
  • Inventory value
    $220,000
  • Profit Margin40%
  • Avg. sales /month650
Other details about profit: We have had 2 other stores within US and UK so you can't see any profit related to these stores.
Total revenue
  • $619,911
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 350,978Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $100
      /year
    • Email, reviews, upsell
      $500
      /month
    • FB, IG, Google
      $4,500
      /month
    • Adobe photoshop & Illustrator
      $30
      /month
    • fulfilment centre - shipping orders, warehousing (this is mostly paid by customers when shipping is paid).
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo files Product design files (journals) All relevant design files Transferred via G-Drives
    • Personal support after sale

      I would love to support the new owner up until they're confident with taking over 100%. Via phone call, zoom calls, email, chat etc.. This can be anywhere from 1 week - 4. I will handle ALL order, chargebacks and refunds prior to handover and will provide support with this after handover is made. (we have a very small refund %).
    • Domain

    • Product photos

      100's of product shots, content, branding. Via G-Drive
    • Social media

      Total followers33,000subscribers
    • Suppliers

      We have great relationships with all of our suppliers and will introduce you to them.
    • Mailing List

      25,000subscribers

    Seller‘s Advice

    How to grow this business

    The company is in such a good position for HUGE growth! Everything has been set up, we have had tens of thousands of customers and a big email database. There are many many new product categories that can be expanded into and making your audience even bigger.

    You could open up products across multiple categories such as: Skin care, House hold cleaning, pets, foods, clothing, drink bottles, bags, an app based off the daily routine journal and many other products and categories!

    Another opportunity would be wholesale, we have not done any wholesale as of yet.

    I have been in talks with a developer and have a detailed quote on creating a mobile app from the daily routine journal which we've polled our audience and received a great response.

    Another growth opportunity would be paid influencers, we've worked with many influencers but never paid for influencers. If you have a budget for bigger influencers there would be big room for growth and sales.

    Skills to have

    The new owner should have some sort of prior marketing experience but is not essential and could be learnt on the go.

    Knowledge in email marketing, social media advertising and content would be advised.

    Share

    JP
    Jamie P.Current store owner
    Hello! I love e-commerce and the opportunities it brings. I have actually before The House of Routine sold two other e-commerce companies here on Shopify Exchange and found the experiences wonderful. It is with a heavy heart I am putting The House of Routine up for sale but excited to see where the future owner can take it as there is such an amazing opportunity for growth in this business. Looking forward to chatting to you all.

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