All prices in USD

The Natural Home Shop

thenaturalhomeshop.com
$15,000
  • Avg. revenue /month
    $2,859
  • Avg. sessions /month3,692
  • Avg. profit /month
    $3,063

Business Story

Why this business was started

I am a dedicated vegan/green activist and wanted to create a store which catered to customers looking to shop secure in the knowledge that all of the items in it were sourced and created in a green, vegan, fair trade and eco-friendly manner. (Often you have to check item details one at a time in an online store.) I created the slogan "Shop with a Clear Conscience to communicate this message in a nutshell!

The reason of selling this business

I run other e-commerce shops and unfortunately have less time to upkeep this shop now, which is why I am selling. It is doing really well but I don't have the time and could really use the extra funds right now to purchase inventory for my other apparel shop. I'd love to do it all, but to accomplish everything I'd just have to hire more staff which defeats the purpose really. I have been really bad at posting on social media, so ramping up posting on those channels would really boost business!

What's involved in running this business

In order to generate traffic, you will need to place some ads. I have been using Google and Facebook but have found weirdly enough that Microsoft Ads perform better than either for this shop! I use the Shopify email app to send emails and I post on Facebook and Instagram.

It would be useful to keep up to date on current trends in green lifestyles in order to source and add products which will be appealing to this market.

I use the Smile rewards program app on Shopify to drive customer loyalty and the Upsell recommendations app to cross and upsell on the website.

This business was founded: 6 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,859
    Verified
  • Avg. sessions /month3,692Verified
  • Avg. profit /month
    $3,063
  • Profit Margin90%
  • Avg. sales /month20
Other details about profit: Many of these items can also be found cheaper on other wholesale websites - you just have to go and source them and replace them!
Total revenue
  • $17,156
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 22,154Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Microsoft/Bing Ads
      $100
      /month
    • Facebook/Google
      $200
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will email you the logo and image files.
    • Personal support after sale

      I will provide an instructional document with everything you need to get started and also am available for three weeks of email/messaging support.
    • Domain

    • Product photos

      Everything is included and already auto-uploaded into the product listings.
    • Social media

      Total followers100subscribers
    • Suppliers

      Not Included
    • Mailing List

      475subscribers

    Seller‘s Advice

    How to grow this business

    Advertising on Facebook, Bing and Google have really brought a lot of customers to this shop, as gearing your ads to this target market is really easy to do (advertise to people whose concerns are green living, sustainable lifestyles, veganism, etc.)

    Currently it is drop-shipping only, however you could easily purchase inventory and ship from a fulfilment center, if you wanted to scale up. This is what I would have done if I kept the store.

    Skills to have

    You should have a working knowledge of how to run a Shopify store. Also knowledge of basic marketing practices on Google and Facebook/Instagram and Microsoft Ads.

    Share

    HS
    Helen S.Current store owner
    I opened this store as I wanted to sell items which were sourced and created in an ethical, vegan, fair-trade and eco-friendly manner. I unfortunately have less time to upkeep the shop now, which is why I am selling. I am happy to onboard and advise the buyer!

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