All prices in USD
  • Avg. revenue /month
    $16,484
  • Avg. sessions /month17,999
  • Avg. profit /month
    $5,000
  • Inventory value
    $30,000

Business Story

Why this business was started

The Real Force strove to be an outdoor supply shop. On this journey we came across the FithOps Camp Safe Alarm. This product is what launched our business to success. We sell hundreds of these every month and have optimized our business around this product. Now, the business mostly runs itself and only requires little maintenance.

The reason of selling this business

Our original interest was making The Real Force an outdoor clothing brand. But we started selling FithOps Trip Alarms as it is a great cashflow product, accounting for practically all our sales. We are ready to move into the clothing business and want to sell all assets regarding the trip alarms.

What's involved in running this business

The entire business is automated. The only manual tasks we do is order inventory, handle customer emails and create social media content. Granted, these tasks can easily be passed onto a freelancer or third-party company to handle. We used Notion to manage all tasks.

This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $16,484
    Verified
  • Avg. sessions /month17,999Verified
  • Avg. profit /month
    $5,000
  • Inventory value
    $30,000
  • Profit Margin40%
  • Avg. sales /month340
Other details about profit: Since we started selling the Camp Safe Alarms, buy price was at a 50% discount. As of June 2022, we now buy it at a 60% discount.
Total revenue
  • $329,671
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 359,996Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $26
      /month
    • Inventory warehouse
      $100
      /month
    • Employees
      $350
      /month
    • Domain
      $24
      /year
    • Omnisend, Frequently Bought Together, Judge.me, Rewind, SEO Manager, Transy
      $70
      /month
    • Facebook Team and Google Team
      $2,500
      /month
    • RingCenteral, QuickBooks Online, Bitwarden & Notion
      $180
      /month
    • Shipping Fees
      $2,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All branding assets are in our Google Drive. Our domains are purchased through Google Domains. It is all purchased on our main business email, which we can transfer over to you through our Bitwarden account. Receiving out Bitwarden account will also give you access to all social media logins.
    • Personal support after sale

      For three month, I can offer on-hand training on how to run the business. This can be through emails, video calls and/or in-person training. I will help you understand all of the following: - ShipBob Shipping System - FlavorCloud DDP Integration - Facebook Marketing Team - Google Marketing Team - Omnisend Email Flows - Website & Product Page - Affiliate Programs - [REDACTED] Reviews - Organic Traffic Flow - Finances & Accounting - Additional Systems *Details about all the systems above is also documented in our business. In addition, I can teach you about our customer demographic, advice on how to expand internationally (based on were we have seen interest in our product) and help create and different logo and name for the company.
    • Domain

    • Product photos

      All photos are already on the website. We also store these same photos in our Google Drive. No changes will need to be made, as you will be receiving our website and Google Drive account.
    • Social media

      Total followers7,000subscribers
    • Suppliers

      FithOps will be your supplier. You contact FithOps when needed to purchase inventory. We also have a relationship with Zune Lotoo (our dropship supplier for our tactical gloves) and Stormtech (our dropship supplier for our outdoor clothing).
    • Mailing List

      4,753subscribers

    Seller‘s Advice

    How to grow this business

    In 2021, we did $106,000 in sales. About half of this was Google Shopping ads and the other half organic traffic from TikTok.

    In 2022 (around March), we added Facebook Marketing. This launched our business even further, already over $200,000 in sales. Due to our success with organic TikTok content, we plan to also run TikTok ads later this year. With Q4 in mind, we plan to do $500,000 in sales.

    In 2023, we plan to optimize international shipping. There is a demand for this product in Australia and some countries in Europe. Technically we ship these internationally now with DDP shipping, but it is expensive. The plan is to use our already existing partnership with ShipBob (our third-party fulfillment company) and store the product in Australia and Poland. We plan to be doing 1 million in sales yearly at this point.

    In addition, we plan to also change the branding. The Real Force was indented to be a clothing brand, and we will eventually make it into that vision. As part of this sale, we plan to sell you everything (including socials and domains) expect our name and logo. We ask that you consider changing the name and logo of this store. Although, we understand if you want to keep the branding and we will consider letting it be part of the sale if requested.

    NOTICE: Not listed below, but we have a social following on YouTube of about 1,800.

    Skills to have

    The business is a complete online company. A good understanding of computers will be a useful skill in running it. Also, a big opportunity is international availability. So a good understanding how international shipping functions will also be useful.

    Share

    WB
    William B.Current store owner
    Manages an online outdoor supply shop.

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