All prices in USD
  • Avg. revenue /month
    $1,434
  • Avg. sessions /month2,271
  • Avg. profit /month
    $600
  • Inventory value
    $2,084

Business Story

Why this business was started

When owning my baby sensory class business I had a small stall selling sensory items. This became increasingly popular until I ended up making more on the stall then from the weekly class fees. I then put together sensory bags and sold via social medial. After realising the potential I then launched The Sensory Station in April 2020. After four months I sold the baby group business and have continued to see The Sensory station grow and flourish. We have a loyal repeat customer base. Have been featured in a celebrity run blog and had celebrity customers who have both bought from and promoted us along with 5 star reviews across the board which can be directly viewed on the website. There is huge room for growth within the business.

The reason of selling this business

A change in family circumstances has meant that I have had to take a step back and reassess my time management. I am heartbroken to let the business go as there is so much scope for growth but I just cant put the hours in to take it where I want it to go anymore and would love for it to go to someone who can.

What's involved in running this business

Promotion on social media , we mainly use Instagram but also feature on TIKTOK and Facebook.
Fulfilling orders
Designing themed boxes Ordering from suppliers / visiting cash and carry wholesalers Market research for popular items / up and coming products and eco friendly items for our 'eco - sensory' range Setting up ad campaigns (we have got by with minimal advertisements, the majority of sales are completely organic) Photographing products Filming 'reels' and Instagram stories interacting with followers and customers Email marketing Website editing Liaising with brands who stock their products through us Stock is stored in our home. It takes up a room and ideally we would need more space if expanding - looking into storage facilities was something we were planning on doing in the future.

This business was founded: about 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,434
    Verified
  • Avg. sessions /month2,271Verified
  • Avg. profit /month
    $600
  • Inventory value
    $2,084
  • Profit Margin50%
  • Avg. sales /month59
Other details about profit: I also own an Etsy store that I add a select amount of stock from the website too. I do not work on this store and all sales are completely organic, however I have received 414 sales in a year with no effort. With some commitment and work and an increase of inventory this can prove to be very lucrative in addition to the website (evidence of sales in images).
Total revenue
  • $20,083
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 31,807Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $16
      /year
    • Pretty Product Pages
      $7
      /month
    • facebook
      $41
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logo , brand aim, cover photos, graphics, brand rep pictures will be sent over to you.
    • Personal support after sale

      I am more than happy to provide support via email for up to six months after sale. This should help with finding suppliers, inventory and fulfilment questions, social media marketing and help with ways to progress the business further.
    • Domain

    • Product photos

      All product photos past and present will be sent over along with brand rep pictures , reviews and social media archives.
    • Social media

      Total followers3,947subscribers
    • Suppliers

      We have a selection of online wholesalers, details of which will be passed on. We also stock products from brands such as Rosa & Bo and Hevea who stock with us directly. Details will also be passed on. We also have access to other toy brands and wholesalers that we have not got round to stocking yet. Details of which will also be passed on. We also have branded packaging the remainder of which will be given with our products.
    • Mailing List

      80subscribers

    Seller‘s Advice

    How to grow this business

    -Launch international delivery - The shop has seen an increase in visitors from overseas and I regularly receive requests to send international. -Bring out a nursery décor / home range (Hanging macramé decorations, 'scandi' style accessories, baby bags) -Expand personalised range (I often do this as limited edition and it always goes well). -Introduce influencer marketing -Increase advertising expenditure -Branch out into SEND sensory products -Expand subscription box service

    Skills to have

    Ideally a knowledge of modern, Montessori style play, sensory developmental tools and methods. Social media experience, the business gains most sales via Instagram so understanding social media is important to maintain current customer base and build upon it.

    Share

    Vw
    Vanessa w.Current store owner
    College lecturer of 10 years and owner of a successful baby group business before setting up The Sensory Station.

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