All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month280
  • Avg. profit /month

Business Story

Why this business was started

I decided to start the business when I originally found the domain name. With a domain name like, I found that it was really easy to create an effective brand. I decided to go with the dropshipping business model utilizing Oberlo to connect with Aliexpress. Aliexpress provided the variety and low prices I needed. Margins are high, and the brand potential is strong.

The reason of selling this business

In a nutshell, I do not have the time to invest in The Shoe Shelf like I originally thought I would. I still believe that the brand potential is incredibly strong. But with a full time job and a side business of digital marketing, layering The Shoe Shelf onto my time was not sustainable. I would rather sell the business to someone who has the capacity to run it than keep it and not be able to work on it. I'm confident that someone with the appropriate time will be able to scale this into a highly profitable business.

What's involved in running this business

Keeping up with assortment changes on Aliexpress. Oftentimes the assortment available on Aliexpress changes, and updates need to be made to reflect those changes on to make sure you are accurately presenting the correct product information. Additionally, fulfilling orders when they are made, though incredibly easy is another function of running this business. Lastly, interfacing with customers and being willing to front the cost of returns if necessary are requirements in effectively running this business.

This business was founded: about 4 years ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month280Verified
  • Avg. profit /month
  • Profit Margin40%
  • Avg. sales /month2
Other details about profit: All sales are made within Shopify.
Total revenue
  • $3,050
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 13,453Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Everything should be loaded into the site. What's not loaded into the site can be transferred over via Dropbox files.
    • Personal support after sale

      Will help for 3 days after sale ensuring you're set up and ready to go, plus ensuring everything transferred over successfully.
    • Domain

    • Product photos

      All product photos are included within Shopify.
    • Social media

      Total followers12subscribers
    • Suppliers

      Not Included
    • Mailing List



    Graham B.Current store owner


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